Book a call

The five pillars

01Attract02Engage03Nurture04Convert05Scale

The loop

All services How it works Our work About us Your first 90 days Blog Book a call

Whisky 1901 Paid social and search with HubSpot

Whisky investmentStarted August 2024

Whisky 1901 ad creatives for cask investment

Meta, Google and LinkedIn Ads with HubSpot automation for a Scotch cask investment company: 515 leads in two months, with leads up 139% month on month.

Client
Whisky 1901
Sector
Whisky investment
Timeline
Started August 2024
Pillars

Pillars: Attract

Services

Results

  • 515Leads in August and September 2024
  • +139%Increase in leads, August to September
  • £50.35Cost per lead in September

The brief.

Over 500 high-value leads in just two months. That’s the result we achieved for Whisky 1901, a world-leading company offering investors a unique opportunity to acquire and manage casks of maturing Scotch.

Whisky 1901 makes owning a tangible piece of whisky history a reality. But, much like crafting the perfect blend, reaching discerning investors in this exclusive market requires a refined approach. Our lead generation team delivered precisely that: an expert combination of captivating visuals, compelling narratives, targeted ads across Meta, Google, and LinkedIn, and sophisticated automation through HubSpot, showcasing the allure and potential of whisky cask investment. We achieved a remarkable 139% increase in leads from August to September alone, generating over 2.2 million impressions and driving a staggering 82% rise in website traffic. This precisely targeted campaign has not only delivered substantial growth but also exceeded expectations in cost-efficiency, lead generation, and conversion rates.

Whisky 1901 social ads

What we set out to do

  • Generate high-quality leads: We aimed to attract discerning investors seeking alternative investment opportunities like whisky cask ownership. This meant targeting high-net-worth individuals and sophisticated investors who understand the value of tangible assets and long-term growth potential.
  • Drive conversions: We wanted to guide leads seamlessly through the investment journey, from initial awareness and education about whisky cask investment to expressing interest and ultimately scheduling consultations with Whisky 1901’s expert team.
  • Maximise cost-efficiency: We focused on optimising ad spend across Meta, Google, and LinkedIn by refining targeting parameters, A/B testing ad creatives, and continuously monitoring campaign performance to deliver the best possible return on investment.
  • Build brand awareness and trust: We wanted to position Whisky 1901 as a reputable and trustworthy leader in the whisky cask investment market. This involved emphasising their expertise, industry accreditations (like their WOWGR license), and commitment to client success through compelling ad copy and visuals.
  • Increase website traffic and engagement: We aimed to drive relevant traffic to the Whisky 1901 website and encourage visitors to explore their exclusive cask offerings, educational resources, and client testimonials, ultimately increasing their understanding of the whisky investment process.
Whisky 1901 Google display ads

What changed

  • Record-breaking lead numbers: The campaign has generated a total of 515 high-quality leads in just two months (August and September 2024), with 152 leads in August and a remarkable 363 leads in September, representing a 139% increase. And that’s just the beginning!
  • Impressive conversion rates: Our lead quality speaks for itself. A substantial number of contacts progressed through the sales funnel, resulting in 138 unique HubSpot contacts in August and 344 in September, a 149% increase on previous numbers.
  • All-time-low CPLs: Through continuous optimisation of ad creatives and targeting parameters, the campaign achieved a cost per lead of £55.63 in August and further reduced it to £50.35, the lowest Whisky 1901 has ever seen.
  • Explosive growth in visibility and engagement: The campaign significantly boosted Whisky 1901’s online presence, generating 1,289,849 impressions in August and 2,244,006 in September across Meta and Google, a 74% increase. This boom in visibility led to 7,095 clicks in August and 12,906 clicks in September, an 82% rise, driving substantial traffic to their website.
  • Successful HubSpot integration: Our team’s seamless integration of HubSpot facilitated efficient lead management, automated workflows, and personalised communication, resulting in improved lead nurturing and higher conversion rates. This is reflected in the growing number of recommendations and clients, which increased from 2 in August to 7 in September, a remarkable 250% increase.
Whisky 1901 lead generation ads

How we
did it.

6 steps, from the first conversation to the results.

  1. Ad creatives

    We began by crafting eye-catching visuals and impactful messaging that would resonate with our target audience of high-net-worth individuals. Our display ad creatives and video production featured slogans like “Invest in Liquid Gold” and “Build Your Asset Portfolio with Timeless Scotch Whisky,” emphasising the exclusivity and prestige of whisky cask ownership.

  2. Meta Ads

    We launched highly targeted Meta ads, focusing on reaching high-net-worth individuals and sophisticated investors interested in alternative assets. Compelling visuals and persuasive copy showcased Whisky 1901’s unique proposition, emphasising the long-term growth potential of whisky cask ownership. Continuous audience optimisation led to a 144% increase in leads and a 215% increase in impressions from August to September.

  3. Google Ads

    Google Search and Display ads focused on re-engaging website visitors and further boosting conversion rates. By targeting those who had already shown interest in Whisky 1901, we ensured our ads reached a highly qualified audience. This strategy, combined with rigorous A/B testing and bid management, resulted in increased cost-efficiency and a refined approach geared towards driving conversions.

  4. HubSpot integration

    To effectively manage and nurture the influx of leads, we seamlessly integrated HubSpot into the campaign. Automated workflows ensured timely follow-up, and segmented lists allowed us to tailor communication and track lead progression effectively. This resulted in high engagement and conversion rates, ultimately driving more qualified leads towards becoming Whisky 1901 clients.

  5. Ongoing optimisation

    Our commitment to data-driven decision-making ensured continuous improvement throughout the campaign. We constantly monitored performance, analysed key metrics, and refined our strategies to maximise results. This commitment to optimisation allowed us to achieve a cost per lead of £55.63 in August, further reducing it to a record low of £50.35 in September.

  6. Expanding reach with LinkedIn

    With LinkedIn Ads slated for launch in October, we’re poised to leverage the platform’s powerful targeting capabilities to reach professionals in the finance and investment sectors. Our preliminary research and audience insights suggest that LinkedIn will be a valuable channel for connecting with high-net-worth individuals and further expanding Whisky 1901’s reach.

More case studies.

See all 28 projects

Want results
like these?

Your 30 minute strategy call.

Talk through your campaigns, website and sales process. We will point you to the projects closest to your business and the first step that would make the biggest difference.

  1. Share where you are.What you spend, what it produces and where enquiries stall.
  2. See the closest examples.The projects most like yours and what made them work.
  3. Choose your first move.A practical priority for your next 90 days.
Choose a time

Choose an available time and leave your details. Your invitation arrives by email. No preparation needed beyond a short outline of your business.

Choose an available time in the calendar. Your invitation arrives by email.

Calendar provided by HubSpot. Manage booking tools in Cookie settings.

Open scheduler in a new tab
Book a call