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Nebu LinkedIn and Meta Ads with HubSpot nurture

Property investmentStarted February 2025

Nebu ads for Thai resort residence investments

LinkedIn and Meta Ads with a HubSpot email nurture for a Thai resort residence brand: 200+ high-intent investor leads in two months.

Client
Nebu
Sector
Property investment
Timeline
Started February 2025
Pillars

Pillars: Attract, Nurture and Scale

Services
Website
nebuworld.com (opens in a new tab)

Results

  • 200+High-intent leads in two months
  • £45Cost per SMS-verified Meta lead
  • £40Cost per LinkedIn lead

The brief.

Nebu is more than just a property developer; it’s a visionary brand redefining hotel investment in Thailand. With fully licensed resort residences in Phuket and Pattaya, and elite partnerships with Wyndham Hotels & Resorts, Nebu offers something rare in the global property market: secure, high-yield investments that double as luxury holiday homes.

To match this high-value proposition, Nebu partnered with us to develop a high-conversion property investment lead generation campaign. Our mission was to attract serious investors in the UK and Europe using highly targeted LinkedIn and Meta Ads, integrated HubSpot automation, and a multi-step email nurture strategy.

By combining precise ad targeting, custom lead forms, and real-time sales tracking, we helped Nebu reduce wasted ad spend, attract verified high-intent leads, and build a sales pipeline ready to scale.

Nebu lead generation ads

What we set out to do

  • Attract high-intent investors via LinkedIn Ads: Engage decision-makers, wealth managers, and entrepreneurs with tailored messaging that reflects Nebu’s premium, secure hotel investment proposition.
  • Qualify and verify Meta leads using custom forms: Use Meta Ads to generate volume while ensuring quality through form questions like “What is your investment budget?” and SMS consent fields.
  • Streamline the sales funnel with HubSpot: Integrate all leads into HubSpot CRM with automated workflows, lead scoring, and real-time tracking to support sales engagement.
  • Automate lead nurturing via personalised email flows: Deploy a 7-part email sequence tailored to each contact’s investment stage, interest level, and budget profile to maximise conversion.
  • Reduce cost per lead without sacrificing intent: Maintain high lead quality while bringing down CPL through continuous audience refinement, A/B testing, and cross-platform retargeting.
Nebu display ads

What changed

  • 130+ high-quality leads generated via LinkedIn Ads at an average cost of £40 per lead.
  • Meta Lead Forms optimised with SMS verification and investor qualification questions, producing £45 high-intent leads.
  • 7-step email nurture sequence implemented in HubSpot, driving improved engagement and call bookings based on user behaviour.
  • CRM-integrated lead tracking, giving Nebu’s sales team real-time visibility into contact activity, email opens, and page views.
  • Cross-platform cohesion ensured that every touchpoint, from LinkedIn to the inbox, aligned with Nebu’s luxury, secure investment brand identity.
A Nebu LinkedIn and display ad presentation

How we
did it.

6 steps, from the first conversation to the results.

  1. Strategic audience mapping

    We began by defining Nebu’s ideal investor profiles: high-net-worth individuals, wealth managers, and busy entrepreneurs seeking secure, hassle-free returns from international real estate. Each persona was mapped against demographics, digital behaviours, and investment motivations, forming the blueprint for campaign targeting, creative direction, and messaging across all channels.

  2. LinkedIn Ads built to attract decision-makers

    LinkedIn was identified as the core platform for high-value lead generation. Using advanced targeting criteria: job title, seniority, net worth indicators, and investment interests, we launched Lead Gen Form Ads tailored to professionals actively exploring diversification opportunities. Forms were enriched with budget disclosure fields and GDPR-compliant contact consent, ensuring lead quality from the outset.

  3. Meta Ads focused on intent and verification

    To scale reach while maintaining quality, we built Meta campaigns using a layered strategy:

    • Prospecting: Lookalike audiences based on existing investors
    • Retargeting: Warm traffic from Nebu’s website and brochure downloads
    • Lead forms: Optimised with SMS verification, investment budget filters, and consent checkboxes

    This approach enabled us to generate high-intent leads with reduced drop-off, primed for nurture and qualification.

  4. Seamless CRM integration with HubSpot

    Every lead from LinkedIn and Meta was automatically routed into HubSpot CRM via custom workflows. Key data points, such as investment amount, lead source, and interaction history, were captured and used to segment and score leads. Sales teams were instantly notified of engaged prospects, while lifecycle stages and deal pipelines were configured to track conversions from enquiry to investment.

  5. Automated email sequences tailored to investor needs

    We developed a bespoke 7-email nurture sequence based on Nebu’s investment journey. Emails were dynamically personalised using HubSpot tokens (e.g. first name, lead source) and covered:

    • Nebu’s unique selling points
    • Licensing and financial security
    • Wyndham management benefits
    • Use cases, ROI projections, and exit strategies
    • Invitations to book a discovery call

    Each email aligned with the customer’s awareness stage, fostering trust, credibility, and conversion readiness.

  6. Ongoing optimisation and cross-channel alignment

    Weekly performance reviews enabled continuous optimisation of creative, targeting, and bidding strategies. Cross-platform insights allowed us to synchronise messaging between Meta and LinkedIn, while HubSpot’s analytics suite provided full-funnel attribution. Retargeting campaigns ensured Nebu remained visible to high-intent users until conversion, maximising return on ad spend.

See it live at nebuworld.com.

Visit the website (opens in a new tab)

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