RJ Insulation Brand, website, Google Ads and social

We know that successful branding starts with an in-depth understanding of your business goals and personality. We worked closely with RJ Insulation to establish what they wanted to achieve and get to know their audience and competitors, before devising an effective brand strategy to inform the creative process.

With RJ Insulation’s goals, values, and audience in mind, our design team began brainstorming ideas and visuals for the insulation company’s new visual identity. The rebrand needed to speak of RJ’s premium and sustainable insulation services, stand out amongst competitors, and be flexible enough to apply across an array of digital and physical touchpoints, from a new website and social media content, to ad creatives, print collateral, vehicle graphics, and more. We then presented our initial concepts to the team at RJ Insulation, allowing us to build on their preferred creative direction.

With a creative direction approved, our designers worked to further develop the new visual identity, ensuring everything from colours and typography to image treatment and tone of voice was considered.

A palette of emerald green and gold highlights RJ’s sustainable and premium offering, accompanied by a rich navy blue that speaks of the company’s professionalism. Rather than using generic imagery of tradesmen installing rolls of insulation, we shifted the focus to eco-friendly insulation materials (think plastic bottles and woolly sheep) to engage audiences and instantly separate RJ from their competitors. The new logo depicts a house made up of RJ’s initials, reflecting the company’s reliable home insulation services.

We then put together a comprehensive brand guidelines document to provide direction when implementing RJ Insulation’s new image, ensuring consistent translation across all media.

With a new logo and brand guidelines ready to go, it was time to start working on the new insulation company website. Our SEO copywriters worked alongside our design team to ensure consistent tone of voice and produce user-friendly content that would drive traffic to the site, targeting key insulation industry search terms throughout. Combined with UX-driven page layouts, the new site is informative and easy to navigate, driving visitors straight to an integrated consultation booking form.

As well as the new website, we also began rolling out the new visual identity across other brand touchpoints, including print communications and vehicle graphics, creating a cohesive and memorable brand experience for customers.

With the aim to grow RJ Insulation’s online presence and attract even more site traffic, our social media specialists devised an effective social media marketing and online advertising strategy.

Utilising both Instagram and Facebook to showcase and promote the company’s premium, eco-friendly insulation materials and services, we created a set of post templates and comprehensive social media management plan, allowing us to schedule and share content on a regular basis. With a focus on engaging imagery that highlights the RJ’s uniquely sustainable offering, accompanied by CTA’s directing viewers to the new website, this has helped to grow an organic following and attract further interest in the company’s services.

We also set up a fully optimised Google Ads campaign to directly target specific audiences, further increasing site traffic and enquiries.

Since launching the new website, RJ Insulation have enjoyed the results, day in, day out. Thanks to built-in optimisation combined with distinctive and memorable branding that showcases RJ’s professionalism, the site has achieved incredible results, gaining first-page keyword rankings for numerous insulation company search terms. This translates to a consistent flow of qualified leads and conversions, supporting the insulation company’s growth and delivering a whopping 900% return on their investment in our branding, web design, and digital marketing services.