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SMART® Modular Buildings AI sales automation in HubSpot

Garden roomsStarted November 2025

The SMART® HubSpot sales automation workflow, from enquiry to booked consultation

A rebuilt HubSpot sales process that answers new enquiries in 34 seconds on average and has generated £539,444 in revenue.

Client
SMART® Modular Buildings
Sector
Garden rooms
Timeline
Started November 2025
Pillars

Pillars: Nurture and Convert

Services
Website
smartgardenoffices.co.uk (opens in a new tab)

Results

  • £539,444Revenue generated
  • 34 secondsAverage prospect response time

The brief.

SMART® Modular Buildings delivers premium garden rooms, offering homeowners seven unique designs and an online 3D configurator to plan their space. While the front-end customer experience was advanced, the internal sales process relied on a fragmented HubSpot setup.

A high volume of brochure requests meant the sales team wasted time manually moving deals through the pipeline and sending sporadic emails instead of selling.

To scale, SMART® needed a system to nurture leads automatically from the first click to a booked consultation.

We stepped in to rebuild its sales architecture using HubSpot Sales Hub. We deployed our AI sales automation services to integrate AirCall for instant SMS engagement and synced calendars for zero-touch bookings.

Beyond just logistics, we used AI-driven content to build intelligent email sequences that adapt to real-time user behaviour.

The outcome is a self-driving sales engine. It has already generated £539,444 in revenue and delivered over 4,100 automated emails. Crucially, the system handles early-stage engagement with an average speed-to-lead of just 34 seconds, freeing the sales team to focus entirely on closing high-value projects.

A SMART® automated email sequence in HubSpot with its results

What we set out to do

  • Sync consultant calendars to HubSpot for automatic deal progression, removing manual admin from the booking process.
  • Create email sequences that are personalised based on product interests (e.g., Garden Office vs. Annexe), replacing standard communications.
  • Implement AirCall to trigger automated SMS touchpoints within seconds of an inquiry.
  • Use engagement scores and detailed lifecycle stages to surface high-value leads automatically.
  • Implement SMS sequences to capture high-intent leads instantly, turning passive inquiries into booked appointments 24/7 without human intervention
SMART® Modular Buildings garden room ads

What changed

  • Generated £539,444 in revenue by optimising the deal pipeline, allowing the sales team to prioritise high-value projects.
  • Sent 4,100+ automated emails via intelligent workflows, ensuring every inquiry received instant and relevant resources.
  • Achieved a 34-second average speed-to-lead, using automated SMS and email workflows to capture interest at the exact moment of highest intent.
  • Implemented AirCall SMS sequences to nudge prospects instantly, turning a static enquiry process into a dynamic, multi-channel customer journey that nurtures leads 24/7.

How we
did it.

6 steps, from the first conversation to the results.

  1. HubSpot audit

    We audited SMART®’s existing HubSpot setup, using FigJam to visually map every touchpoint from brochure download to installation.

    This mega flow highlighted friction points where manual admin was slowing lead times. This was the blueprint for SMART®’s new HubSpot setup.

  2. HubSpot Sales Hub build

    To eliminate admin bottlenecks, we engineered a self-driving deal pipeline within HubSpot.

    • We synced sales calendars directly with the CRM to allow for automated consultation bookings, removing the need for manual scheduling.
    • Our experts created automated workflows to create deals instantly based on lead status, ensuring no high-intent opportunity slipped through the cracks.

  3. Personalised email sequences

    To keep prospects engaged, we needed a system that didn’t just blast emails but actually reacted to what the customer was looking for.

    • We moved away from generic automation, engineering systems that adapt dynamically to real-time user behaviour.
    • By using data points like product type and configurator usage, we personalised email sequences to deliver highly relevant resources.
    • This ensured that a lead interested in a garden office received completely different content than one looking for a granny annexe, boosting engagement.

  4. Multi-channel engagement with AirCall

    We integrated AirCall to introduce SMS as a high-impact engagement channel.

    • Our team set up automated text message prompts to nudge prospects to take the next step, whether that’s “Book a Discovery Call” or “Schedule a Free Consultation”.
    • This multi-channel approach helped messages cut through the noise of the inbox, speeding up the sales pipeline.

  5. Pipeline scoring and optimisation

    We implemented advanced tracking metrics to give the sales team laser-focused visibility.

    • An “Engagement Score” system was introduced to track interactions like email opens and configurator completion, replacing manual task notifications.
    • New lifecycle stages, such as “Considering Proposal,” were added to segregate active high-value opportunities from colder leads, ensuring sales efforts were always prioritised on the highest-intent prospects.

  6. The results

    With the ecosystem live, the automation delivered an immediate financial impact.

    • The self-driving engine generated £539,444 in revenue.
    • 4,100 personalised emails were delivered to prospects, without manual intervention.
    • The integration of AirCall and HubSpot slashed the average speed-to-lead to just 34 seconds, ensuring SMART® captures homeowners at the exact moment of highest intent.

Our lead generation is back where it needs to be. The customers coming through are far more engaged and are of a much higher quality. This has increased our sales, output, and ultimately, our overall success.

Matt Moss CEO, SMART® Modular Buildings

See it live at smartgardenoffices.co.uk.

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