Loft Insulation Installer Lead generation website and Google Ads

After a set of discovery meetings with the client, we got to work, drawing up a comprehensive inbound lead generation strategy suited to the insulation installation industry. The end result? Complete plans for a lead generation website, Google Ads campaign, social media profiles and a final, data-driven project title; Loft Insulation Installers. After approval from the client, our graphic design gurus got to work, crafting an intricate set of unique brand guidelines upon which each element of the package would be based.

Our in-house SEO web designs are the beating heart of each of our inbound lead gen packages. Loft Insulation Installers was no different. In order to get generating, our team first needed to launch an anchor site, meaning there was research to be done!

The first step in delivering prospects straight to our client’s door was building a foundation for optimisation. By using techniques such as keyword research to discover exactly what their ideal customer was looking for, our content team was able to produce the perfect content to match search intent, ensuring absolute visibility across SERPs and advertising slots.

After narrowing down a list of keywords and producing folders full of optimised written content, it was time to begin bringing the Loft Insulation Installers campaign to life. For this loft insulation lead generation project, our design team worked closely in line with the brand guidelines created in the discovery phase for all visual elements including the website and PPC imagery, using a palette of blues, reds, and whites to deliver a professional, trustworthy appearance across the board whilst ensuring that the user journey was simple, intuitive, and led directly to the site’s primary CTA.

We know functionality is key to success. Once our designs were greenlit and good to go, the team continued with the finalisation of the campaign’s anchor piece; the website. Underpinning every element of our designers’ vision with a strong technical backend, our development team worked tirelessly to ensure that the Loft Insulation Installers website was just as practically sound as it was aesthetically pleasing. With the site prepared for launch, the campaign’s Google Ads were drafted by our in-house specialists using a huge collection of data derived during discovery.

Launch day came quickly for this lead generation project! In under a month, every element of the Loft Insulation Installers campaign had flown from discovery to domination. Since finding its home at the top of SERPs for terms including ‘supasoft loft insulation installers’, ‘recycled plastic loft insulation installers’, ‘superfoil loft insulation installers’, and more, this lead gen website has driven bookings from homeowners across the UK.

In fact, just six months from first going live, the campaign in its entirety has generated almost 300 leads for our client, translating directly into solid ROI.

Great campaigns are never finished. In 2026 we took everything we’d learned and rebuilt Loft Insulation Installer around conversion-rate optimisation: a brand-new identity, a faster mobile-first site, an interactive savings calculator and a restructured service architecture covering loft insulation and loft storage. The outcome is a sharper user journey, stronger search visibility and a higher-converting site, driving over 5,050 leads and £1.21M in revenue to date, at an average of £5.63k per deal.