The Pegasus Door Company Website, SEO and CRO

The first step to creating a website that truly reflected The Pegasus Door Company’s offering and would help them achieve their goals was to develop a comprehensive understanding of their business, audience, and any existing barriers to success.

After a few initial discovery meetings, it became clear that their current site lacked high-quality content and was hard to navigate, making it tricky for visitors to find the information they needed. Moreover, without clear CTAs encouraging visitors to ‘call now’ (the preferred contact method), the team at Pegasus were faced with the time-consuming task of responding to vague email enquiries, making it difficult to efficiently secure sales.

By understanding these challenges, we were able to come up with a clear strategy for the new web design to help The Pegasus Door Company generate leads and conversions with ease.

The best websites integrate data at every touchpoint. Laying the foundations for top-notch performance from day one, our SEO team conducted extensive industry, competitor, and keyword research, using the results to plan a sitemap in line with what Pegasus’ target audience were searching for. This data was then used to craft high-quality optimised copy for each and every webpage, in order to drive traffic to the site and provide visitors with clear, up-to-date information about the company’s products and services.

With the pages laid out in writing, it was time to get designing. For this door company web design project, our graphic designers worked to present the content in a way that was easy to digest and navigate, accompanied by product imagery to showcase the company’s offering and illustrate the different types of doors and outdoor spaces available.

Featuring a premium navy, white, and gold colour palette, modern sans serif type, and a custom badge to show off the five-year warranty included with all of their products, the new site is clean and professional, reflecting the high-quality service the door company offers.

Consistent, UX-driven page layouts and a clear site structure make it easy for visitors to locate information and compare products, while considered ‘call to action’ (CTA) buttons encourage users to call or request a quote via an accessible contact form, helping to boost conversions.

We know that successful websites don’t just look great; performance is also key to ensuring a great user experience, keeping visitors on-site and increasing conversions.

Our experienced web developers worked to provide full functionality at every touchpoint, from simple buttons to a floating ‘request a quote’ CTA and user-friendly contact form, while ensuring unrivalled site speed and page loading times.

In just a few weeks, the website was fully developed and ready to launch, built to perform from the get-go.

Since launch day in August 2022, The Pegasus Door Company have enjoyed the results, day in, day out.

Thanks to our innovative combination of data-driven optimisation and creative flair, the site now outperforms Pegasus’ competitors, with first-page keyword rankings across local SERPs for key terms including ‘pegasus doors’, ‘garage doors’, ‘roller doors’, ‘electric garage doors’, ‘internal door fitters near me’, ‘bespoke garage doors near me’, ‘garage door repairs’, ‘custom doors’, and more.

Just three months post-launch, overall keyword performance increased by a whopping 2688.24%, visitors were spending almost five times longer on-page, conversion rates were up by 493%, and Pegasus were generating 1300% more qualified leads.

Accompanied by an optimised Google Ads campaign and social media remarketing ads to target previous site visitors, sales are now soaring!