Noah Garden Rooms Google Ads and HubSpot

We started by auditing Noah’s digital infrastructure, where we found a major failure in data tracking.

The business ran on spreadsheets and quote logs, so no sales data ever made it back to the marketing channels.

To make matters worse, the existing Google Ads account was optimising for maximum clicks. This flooded the funnel with low-quality traffic and spammy conversions rather than finding genuine buyers.

To fix the data blindness, we used HubSpot Sales Hub Professional. We mapped a custom sales pipeline to track the entire customer lifecycle.

• We moved data out of spreadsheets, giving the team real-time proof of which keywords were driving revenue.
• Our CRM team defined clear stages (e.g., Marketing Qualified Lead, Sales Qualified Lead) to separate casual browsers from high-intent homeowners.

A CRM is only as powerful as the team using it. We moved the sales team away from their spreadsheets through a structured onboarding program.

• We conducted live training sessions to ensure every team member understood how to log calls, track deals, and manage tasks within the new system.

We overhauled the Google Ads strategy, shifting from volume to value. We stripped out vanity metrics like generic email clicks and focused strictly on high-intent actions.

• We combined HubSpot with Google Ads to create guardrails. When a lead is marked as qualified in the CRM, that data is sent back to Google.
• This feedback loop trains the algorithm to hunt for users with high-value profiles, protecting the budget from spam.

To boost engagement, we created high-impact Google Ad creatives with persuasive copywriting.

We moved beyond generic stock images, utilising our AI photography services to generate hyper-realistic visuals that capture the aspiration of a garden room lifestyle. Combining compelling copy and cutting-edge AI imagery ensured Noah’s ads stopped the scroll and attracted genuine homeowners.

Noah’s old website relied on a high-friction design your own tool that confused mobile users. We re-engineered the journey to prioritise a simple “Download Brochure” CTA.

• Once a user downloads the brochure, they enter an automated HubSpot nurture sequence.
• If an email is missed, HubSpot automatically triggers a WhatsApp or SMS, ensuring no opportunity slips through the cracks.

We built custom HubSpot dashboards to provide clear visibility into both individual and team performance.

• Management can now monitor activity metrics, calls made, emails sent, and meetings booked, per sales rep, identifying high performers and training needs instantly.
• We set up reports to track how fast deals move from “Lead” to “Closed Won,” allowing Noah to forecast revenue accurately and identify bottlenecks in the sales process.

With the guardrails in place and the CRM capturing real-time data, we could finally scale with confidence. The closed-loop system didn’t just organise data.

• We generated 257+ high-intent Google Ads conversions, proving that the budget was finally reaching genuine buyers rather than casual browsers.
• The restructured campaigns delivered 203,000+ impressions, putting Noah’s high-value proposition in front of a massive audience of potential homeowners.
• HubSpot created 89 new deals, turning what was once blind ad spend into a visible, trackable sales pipeline.