Komoder Google Ads and remarketing

Our first step was to understand Komoder’s current Google Ads challenges. Through an in-depth PPC audit, we uncovered key issues:

• Unstructured ad groups leading to poor keyword targeting and ad relevance.
• Low conversion rates due to unoptimised landing pages and poor CRO strategies.
• No remarketing campaigns, missing out on re-engaging potential buyers.
• High cost-per-click (CPC) with no clear return, making it difficult to scale ad spend effectively.

We developed a structured Google Ads strategy focused on high-intent keyword targeting, ad group restructuring, and CRO enhancements.

To maximise lead generation, we conducted extensive keyword research, identifying the most profitable, high-intent search queries related to massage chairs.

Key improvements included:

• Targeting high-converting keywords such as “luxury massage chair UK,” “best massage chair for home,” and “full-body massage chair.”
• Grouping keywords into structured ad groups, ensuring better ad relevance and Quality Scores.
• Implementing negative keywords to eliminate unqualified traffic and reduce wasted ad spend.

This approach increased CTR by 49% and drove more qualified traffic to Komoder’s website.

We rewrote Komoder’s ad copy to ensure higher engagement and conversion rates. Key optimisations included:

• Clear, compelling ad copy focused on value propositions (“Find Your Perfect Massage Chair: Free Delivery & 3-Year Warranty”)
• A/B testing multiple ad variations to determine the highest-converting messaging.
• Landing page CRO recommendations with strong CTAs, trust signals, and persuasive product descriptions.

These changes significantly improved conversion rates and boosted Komoder’s lead generation performance.

One of Komoder’s biggest missed opportunities was not re-engaging potential buyers. We implemented a Google Display and Remarketing Ads campaign to:

• Target previous website visitors who had not yet converted.
• Showcase personalised product ads based on past browsing behaviour.
• Drive return visitors with limited-time offers and discounts.

This approach generated additional high-quality leads, reducing acquisition costs and improving conversion rates.

To ensure maximum ROI, we applied advanced bid strategies, including:

• Automated bid adjustments to prioritise the highest-converting keywords.
• Dayparting & audience segmentation to optimise ad spend during peak browsing times.
• Performance tracking & continuous A/B testing, ensuring cost-efficient ad spend allocation.

As a result, Komoder’s Google Ads revenue grew to £13,543, while CPC was reduced through smarter budget allocation.

Since launching the new Google Ads strategy, Komoder has seen a steady increase in leads, revenue, and brand visibility. With a structured ad campaign, enhanced CRO, and strategic remarketing, the company is now set up for long-term growth in the highly competitive massage chair market.

By combining data-driven Google Ads with conversion-optimised landing pages, we helped Komoder turn ad spend into profit, delivering a high-performance PPC campaign that continues to generate leads and sales.