British Bespoke Auctions Seller lead generation and HubSpot

British Bespoke Auctions needed to swap low-value volume for high-quality consignments. Even though word-of-mouth was steady, they needed a proactive digital strategy to reach high-net-worth individuals. We mapped out a precise targeting plan:

• We focused ad spend on affluent regions like Henley-on-Thames and Windsor, excluding high-risk areas to protect the valuation team.
• We used the Meta Ad Library to break down competitor strategies, ensuring our creatives set British Bespoke Auctions apart from the high-volume cash for gold operators.

We set up HubSpot as the central nervous system, moving from scattered manual lists to a centralised CRM. We engineered custom views in HubSpot to show critical lead data, like Original Traffic Source, at a glance.

• We built workflows to instantly categorise incoming contacts, tagging Facebook leads as Marketing Qualified and Sellers to separate them from general subscribers.
• We implemented mandatory fields for full names to prevent data fragmentation and keep communication professional.

We created campaigns across Google and Meta Ads to capture high-intent traffic, prioritising quality over quantity.

• On Google, we focused on specific high-value categories to capture searchers ready to sell.
• On social channels, we tested cutout product imagery against collage styles to see which visual format resonated more with affluent sellers.

To build a true revenue pipeline, we connected marketing activity directly to sales outcomes. We created a logic flow where the Valuation Booked status automatically triggers a new Deal in the pipeline.

• The system updates Lifecycle Stages based on Lead Status, moving contacts from Lead to Opportunity automatically when a valuation is secured.
• We implemented a Weighted Deal Amount system, assigning probability percentages to deal stages so the team can get accurate revenue forecasts.

Updating the consignor experience was key. We moved the client away from paper-heavy processes using HubSpot’s document tracking and digital forms.

• We implemented HubSpot Commerce Hub capabilities for quotes and consignment notes, allowing clients to verify and sign agreements digitally via email links.
• Online forms for terms and conditions agreements streamlined the intake of high-value assets and reduced admin friction.

By combining precision ad targeting with HubSpot’s automated deal pipelines, we achieved a 9.62% conversion rate on Google Ads and generated 554+ high-intent conversions.

We also maintained an exceptional £6.90 cost per conversion, proving that high-quality lead generation doesn’t mean a hefty price tag.

The directors can now track deal turnover directly in HubSpot, ensuring every pound of marketing spend contributes to the auction house’s bottom line.