Finalist: International Business of the Year, British Business Awards 2026
The world’s No.1 provider of part-time Sales Directors
Sales Geek puts a seasoned sales leader inside your business for one to three days a month, at a flat rate. They own your pipeline, coach your team and hold everyone to the numbers. No PAYE, no pension, no company car. Just more sales.
Start with a straight conversation. No hard sell. We’re the good kind of salespeople.
80+ Geeks across the UK, USA, India, Malaysia, the GCC and Mongolia. Find yours
Your sales
The problem
Most growing businesses don’t have an effort problem. They have a visibility problem. If any of these sound familiar, you’re in exactly the right place.
You’re the MD, the head of sales and the bottleneck.
Geek fixA part-time Sales Director takes the pipeline off your desk, so you can run the business.
Your forecast is a gut feeling with a spreadsheet attached.
Geek fixA stage-by-stage pipeline with honest numbers, so next quarter stops being a surprise.
Your new salesperson interviewed brilliantly. Then sold nothing.
Geek fixHire against a real profile, onboard properly and coach to a standard from week one.
Deals go quiet, and nobody can say why.
Geek fixWin and loss reasons tracked on every deal, so you can see exactly where they leak.
You’ve done sales training before. It lasted until Tuesday.
Geek fixTraining on your live deals, month after month, until the new habits stick.
You need a Sales Director. You can’t justify a full-time one.
Geek fixGet one for one to three days a month, at a flat rate, with zero on-costs.
None of these are personality flaws. They’re process problems, and process is our favourite thing.
What we do
Pick one, or mix and match as you grow. Every Geek is an experienced sales leader, not a generalist consultant, and every service is built around your business.
For founders & MDs
Senior sales leadership, one to three days a month.
An experienced Sales Director joins your management team at a flat rate. They take ownership of your sales team, pipeline and P&L line, and they answer to your numbers.
For sales teams
Training on your live deals, not role-play.
ISP-endorsed training that starts with a skills-gap analysis and fits around your business: in-house, remote or hybrid. Every hour earns CPD points.
For emerging leaders
One-to-one mentoring for your next generation of leaders.
A senior Geek mentor builds confidence, adaptability and strategic thinking in the people who’ll run your sales team next, with a structure that measures progress.
For always-on learning
World-class sales training in your pocket.
Short videos, 60–90 minute courses, live learning and team dashboards on desktop and mobile. ISP-endorsed, gamified, and from £20 per user per month.
Your Sales Director
Most businesses work with us one to three days a month. That’s usually all it takes to build a sales engine, coach a team and get a forecast you can bank on.
| Full-time hire | Sales consultant | Your Sales Director | |
|---|---|---|---|
| What you get | One person’s experience | Advice and a report | A senior sales leader, plus a network of 80+ Geeks behind them |
| Time in your business | Five days a week, needed or not | Workshops, then they’re gone | One to three days a month, flexed to what you need |
| What it costs | Salary, bonus, NI, pension, car and a recruiter’s fee | Day rates, often open-ended | One flat monthly rate. Zero on-costs |
| Who does the work | They do, once they’re hired and up to speed | You do, after they leave | They do, alongside your team |
| Accountable for | Their own objectives | Their advice, not your results | Your numbers. They own the pipeline |
| Commitment | Contracts, notice periods and the risk of a bad hire | A defined project | As long as you need, then a planned handover |
The maths
Move the sliders to match your market. Most people are surprised by the total.
Year-one cost of a full-time hire
£160,325
£13,360 a month, before they’ve closed a single deal.
Your Sales Director: one flat monthly rate for the days you actually need. No NI, no pension, no car, no recruiter.
Get a quote from a GeekIllustrative. Employer National Insurance at 15% above £5,000 a year (2026/27), applied to pay, bonus and benefits. Pension on base salary.
How it works
A no-pressure conversation with an experienced sales leader near you. Expect a lot of questions. Geeks are curious.
Our diagnostic tools get under the skin of your pipeline, people, process and numbers, and set an honest baseline.
Strategy, sales process, pipeline stages, forecasting and hiring plans, built for the next three to five years, not just next quarter.
We train your team on live deals, run the sales rhythm and hold everyone to the numbers. When you’re ready, we plan our exit.
Case study: Your Sales Mentor
Win rate up from 63% to 97.8%
Martin Barrett joined Ray Wheeler’s Sales Supercharger course in 2025 and realised he’d picked up bad sales habits without noticing. Since then, they’ve met twice a month to review targets, forecasts, key accounts and every won and lost deal, and why. Forecasting moved from instinct to evidence.
“I’ve become so immersed in the detail that I finally understand why they’re called Sales Geek!”
Ray Wheeler Your Sales Mentor, Central & North Hertfordshire
Results
A consultant hands you a report. A Geek hands you a better quarter. A few of the numbers our clients have shared with us:
£150k+
of new business converted in six months
“Transforming our prospect list and sales pipeline.”
Craig Koderly, software development
~40%
sales improvement after three months with Barrie
“Much-needed clarity and structure to our sales process.”
Luke The Dog Wash Company
+50%
on prices in his last three proposals. All three signed.
“Nobody has batted an eyelid.”
Piers Sensible Support, IT services
11 years
of trading, and their best consecutive sales months yet
“Sales Geek are a big asset for both the company and myself.”
Andy Thomas Physioquipe
+95%
growth on Amazon with Adrian, our Amazon Geek
“Beyond our expectations.”
Jenny Deva Designs
+19%
turnover, with FBM orders up 60%
“Our Amazon store and brands are in a much better position for it.”
Jamie EcoGrid
Network and client figures as published by Sales Geek, October 2026. Countries: the UK, USA, India, Malaysia, the GCC and Mongolia.
The sales eye test
Six questions. An honest score. A clear next step. No email needed to see your results.
Question 1 of 6
Training
Every hour of Geek training is endorsed by the Institute of Sales Professionals, so your team earn CPD points on their way to ISP accreditation, with the post-nominals to match.
We start with a skills-gap analysis and a training audit, then build the programme around the deals your team are working on right now. In-house, remote or hybrid, with peer-to-peer learning instead of a lecture.
Can’t wait? Open courses from £249, for teams of up to eight.
Find a Geek
Your Geek lives and works in your business community, and brings a network of 80+ sales leaders with them. On average, each one has 20 years in sales and 12 in leadership.
Amazon Geek
Peterborough
Cheshire East & North Staffordshire
Central & North Hertfordshire
Scotland
Winchester
Liverpool, West Lancashire & South Lakes
South & West Hertfordshire
Scotland
Greater Manchester
West Kent
Milton Keynes
North Wales
Northern Ireland
Exeter
Shropshire
Glasgow
Cornwall
Central & South Buckinghamshire
Sheffield
Bradford, Halifax & Huddersfield
Cambridge
North Shields
Southend
Cheshire East & North Staffordshire
Central & North Hertfordshire
Liverpool & West Lancashire
Central & North Hertfordshire
Scotland
Essex
South & West Hertfordshire
Scotland
Scotland
We’re growing fast, and plenty of Geeks work nationally. Geek HQ in Blackburn will connect you with the right one, wherever you are.
In their words
Don, The Property Don
Historically, I’ve thought of sales training along the lines of ‘sell me this pen’! So the thought of undertaking 10 sessions filled me with dread. I could not have been more wrong!
The Geeks are a complete delight to work with and seem to have forgotten more about sales and marketing than I’ll ever know!
I attribute my sales success this year firmly to some key principles that Sales Geek taught us.
Dave is a fantastic trainer. He has been there and done it, so his experience adds an additional layer to the training that you don’t often get.
Sales Geek built an excellent performing sales team for us and continues to work with them on a daily basis, delivering fantastic results for our company.
Graeme fused learning with doing, so that month on month the team would put into practice what they’d learned in real-life scenarios… I’ve achieved some of my best deals since working with Sales Geek.
Darren, Pippa and Melanie were all brilliant, knowledgeable and inspiring… Genuine 10/10.
Pippa has been fantastic over the past few months… Everyone has really enjoyed it and we’re looking forward to putting our new skills into practice.
Sales Geek have an uncanny ability to make a sales environment incredibly stress-free and, for want of a better word, easy!
As featured in The Times & The Sunday Times What Franchise Enterprise Nation
Why we exist
Pushy. Slippery. “Sell me this pen.” Somewhere along the way, sales got a bad name, and we think that’s daft. Done properly, selling is the most helpful thing a business does: understanding a problem, then solving it.
Richard Few started Sales Geek from his back bedroom in Lancashire in 2017, with one outsized mission: to change the way the world perceives sales. Eighty-odd Geeks later, the mission hasn’t changed. There are just a lot more of us on it, and every one of us believes small businesses deserve the same sales talent as the big ones.
Richard Few Founder & Chief Geek
The original Geek.
Being a Geek means belonging to a tribe. We look out for each other, and that carries straight through to our clients.
A Geek is never comfortable. We’re genuinely excited to learn new things and adapt in a changing world.
Procrastination is the thief of time. We commit to something, then we do it.
If we aren’t having fun, why bother? We bring that energy to every client and every room.
We speak up for what’s right rather than what’s easy, and we make the tough calls.
One small business at a time, we’re changing the way the world perceives sales.
Free Geekery
We believe sales training is a right, not a privilege. So there’s a lot of it you never have to pay for.
Podcast
Deals, discipline and direction with James Denny, Sales Geek’s Global COO and a sales leader for more than 35 years. One commercial tension per episode, examined through real-world experience.
LatestEp. 19: Accountability Culture
The forecast lie, the coaching trap, the seven dead-deal signals and more. No form. No email. No blood type. Just a download.
Download a playbookThe first rule of Sales Club? Tell everyone about Sales Club. Free training and networking, run with partners including Chambers of Commerce and Barclays Eagle Labs.
Find a Sales ClubStraight-talking thinking on sales leadership, hiring, forecasting and pipeline, from the Geeks on Substack.
Subscribe on SubstackShort videos, livestreams and Sales Geek Live sessions on sales psychology, prospecting and leadership.
Watch the channelFollow the Geeks
Become a Geek
Turn your experience into a business of your own, backed by the world’s No.1 provider of part-time Sales Directors. Exclusive territory, ISP-endorsed training, the full Sales Geek playbook and 80 colleagues on speed dial.
Cape optional.
FAQs
If yours isn’t here, ask us directly. You’ll get a straight answer from someone who’s done the job.
Ask a GeekYour Sales Director works for a flat rate, set by the number of days you need. Most businesses work with us one to three days a month. There are no on-costs: no PAYE, pension, company car or healthcare. Your local Geek will give you a clear quote after a first conversation.
Consultants advise from the outside. Geeks work inside your business: we take ownership of your sales team, pipeline and P&L line, and we’re accountable to your numbers. As one of our favourite quotes puts it, a consultant is someone who saves his client almost enough to pay his fee.
Experienced sales leaders. On average, a Geek has 20 years in sales and 12 in leadership, and between them the network has more than 1,800 years of sales experience, from blue-chip corporates to small businesses.
Yes. All Sales Geek training is endorsed by the Institute of Sales Professionals. Your team earn CPD points for every hour, working towards ISP accreditation and membership.
As long as it’s useful. Your Sales Director works like a direct hire for as long as you need, then plans a clean exit that leaves your team stronger and your processes in place.
Almost certainly. Geeks have led sales across a huge range of sectors, from software and professional services to manufacturing, retail and e-commerce. We even have a dedicated Amazon Geek.
Yes, carefully and usefully. Sales Geek was a case study in Enterprise Nation’s 2026 report on digital and AI adoption among UK small businesses, produced with Google, Sage, Dell Technologies and Square.
Geek HQ is in Blackburn, Lancashire, with Geeks across the UK and in the USA, India, Malaysia, the GCC and Mongolia.
Talk to a Geek
Tell us a little about your business. We’ll put you in touch with the right Geek for your area and your challenge.
