East Anglia's Family-Run Water Softener Specialists Soft Water. No Hard Sell.
East Anglia's water is famously hard. Softening it should be easy: honest advice, a clear written price and a tidy installation, from a family firm that looks after your softener for life.
No obligation. We only visit if you ask us to, and you pay nothing until it's fitted.
4.9 out of 5 from 304 verified reviews on Which? Trusted Traders
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4.9 out of 5304 verified reviews
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100%
Would Recommendof Which? reviewers
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Main Dealerfor East Anglia
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2001
Family Runfrom Pettistree, Suffolk
The Hard Truth
East Anglia's Water Is Hard Work
Anglian Water classes all of the water in its region as hard to very hard. It picks up chalk on its way to your tap, then leaves it behind as limescale on every tap, kettle, shower screen and boiler it touches.
East Anglian tap water sits at the hard to very hard end of the scale. Softened water sits at the soft end.
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Kinder to Your Home
- No more limescale on taps, sinks and shower screens
- Boilers, washing machines and dishwashers protected from scale
- Soap lathers properly, so cleaning is quicker
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Kinder to You
- Softer, smoother skin after every shower
- Shiny, silky hair, and colour that lasts longer
- Softer towels and laundry
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Kinder to Your Pocket
- Appliances that last longer
- Less spent on soap, detergent and cleaning products
- Scale-free boilers and showers run more efficiently
How It Works
Three Easy Steps to Soft Water
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Talk to Our Office Team
Call or send the form. We'll answer your questions honestly, by phone and in writing, and we only visit if you ask us to.
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Your Free Home Survey
An engineer tests how hard your water is, checks your pressure and plumbing, and recommends the right softener, budget or best, with a clear price including VAT. No obligation.
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Fitted in About Half a Day
The same engineer fits and commissions your softener, usually under the sink or in the airing cupboard, and normally adds a hard water tap for drinking. You pay once it's working.
After That, We're Here for the Life of Your Softener
Salt delivered to your door, service and repairs by the engineers who fitted it, and honest advice whenever you need it. Some of our customers have been with us for 20 years.
Book My Free SurveyOur Promise
No Hard Sell. Here It Is in Writing.
Water softeners have a reputation for pushy sales visits. We've built our business on the opposite.
No Pressure, Just Helpful Experts
- We promise you no pressure.
- We only visit if you ask us to.
- We never pass on your details.
- If we're not the right people to help, we'll point you to someone who is.
Clear Prices for Reliable Softeners
- Full information by phone and in writing.
- Our best price first time, with VAT included.
- Engineers confirm all work and costs before starting.
- Only quality softeners and materials.
“KindWater stood out straight away because of their excellent customer service and how genuine and honest they felt throughout the process.”
Our Softeners
Budget or Best. Every One Built to Last.
We only sell softeners reliable enough for us to rent out ourselves, each with an American-made valve. Not sure which suits you? Answer three quick questions.
Find Your Softener
Our Suggestion
Kinetico Premier Compact
Twin cylinders for soft water around the clock, no electrics and no settings to worry about. It's the softener we recommend most.
Pay nothing until it's fitted, or spread the cost over three months at no extra charge.
Book a Free Survey-
Simple and Affordable
KindWater 14 Litre SCTC
- Single cylinder, timer controlled
- American Autotrol valve
- Up to 3 bathrooms
- 5-year parts warranty
Price guide £600 to £800
Get a Price -
Twin Cylinder on a Budget
Kinetico EasyTwin
- Twin cylinder, soft water 24/7
- Non-electric, no settings
- Up to 3 bathrooms
- Easy block salt
Price guide Under £1,300
Get a Price -
Save £300
Our Most Recommended
Kinetico Premier Compact
- Twin cylinder, soft water 24/7
- Non-electric, quiet and salt efficient
- Fits most kitchen cupboards
- 10-year parts warranty
Price guide £1,300 to £1,800
Get a Price -
Save £300
For Bigger Homes
Kinetico Premier Plus
- Twin cylinder, high flow
- Non-electric, larger salt tank
- Up to 6 bathrooms
- 10-year parts warranty
Price guide £1,800 to £2,200
Get a Price
Price guide bands come from KindWater's own water softener price guide. Your exact price, including VAT and installation, is confirmed in writing after your free survey. The £300 saving applies to Kinetico Premier and EcoWater softeners; ask us for details.
Why Do Twin Cylinders Matter?
A single-cylinder softener can't soften water while it recharges, so busy households can run short. With two cylinders, one softens while the other recharges, so you get soft water around the clock.
Kinetico's twin-cylinder softeners run on water pressure alone: no electrics to go wrong, no settings to worry about, and easy-to-handle block salt.
Ways to Pay
Buy It, Rent It or Try It First
We won't push you to spend more than you want to. Choose whatever suits your home and your budget.
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Buy
Pay Once It's Fitted
- Nothing to pay until it's installed
- Pay by card or cheque
- Or spread it over three monthly payments at no extra cost
- Ask about longer payment plans
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Most Flexible
Rent
From £30 a Month
- Installation and maintenance included
- No minimum contract period
- Cancel at any stage with no penalties
- Or buy your softener later at a discount
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Try Before You Buy
Dip a Toe In First
- Rent a brand new softener for a small premium
- Live with soft water before you decide
- Buy it and get up to half your rental payments back
Service and Repair
Softener Playing Up? Call Us First.
Our four service engineers share more than 50 years' experience and have worked on most makes and models. Often we can help you fix it over the phone, or post you a test strip to check your water.
Signs Your Softener Needs a Look
- Limescale is back on taps and shower screens
- Soap and shampoo don't lather like they did
- The salt level isn't going down
- Your water pressure has dropped
- Dry, itchy skin is creeping back
- It's been five years since its last check
We Work on Most Makes, Including
- Kinetico
- EcoWater
- Harvey
- Autotrol
- Fleck
- Clack
- BWT
- Culligan
- Monarch
- Tapworks
- WaterBoss
- And Many More
Softener Salt
Salt, Delivered. Never Run Out Again.
The only routine job a softener needs is a top-up of salt every few weeks. PureSalt, our own salt service, delivers block, tablet and granular salt to your door.
- Nationwide by CourierFrom a single 20kg bag
- Local Van DeliveriesAround East Anglia
Reviews
Customers Who Come Back After 20 Years
Every review is verified by Which? Trusted Traders. Again and again, people mention honest advice, tidy work and softeners that last.
“I have used this company in the past (20 years ago - that's how long my previous water softener lasted!!) and thoroughly recommend them.”
“Jamie talked us through all the options available and there was never any pressure or hard sell, which was appreciated.”
“It's been a long time since I've seen workmanship of this standard. The attention to detail was exceptional.”
“My last softener, also installed by Kind Water, lasted about 15 years and I didn't hesitate to have them replace it.”
“There was no hard sell at all (again, unlike the other companies I'd contacted).”
“I received a reply to my initial enquiry within 20 minutes… Jamie was the epitome of the perfect tradesman.”
“Phil did an awesome job on the installation, the company (Daniel) was great to deal with and provided a first class service.”
For Businesses
Commercial Softeners, From Coffee Shops to Care Homes
We survey before we advise, then supply, install, commission and maintain simplex and duplex commercial softeners, and deliver the salt too. Payback can be just a few months.
Talk to Us About Your BuildingExamples of Our Work
- Major water utility: servicing, repairs and replacements
- Large new nursing home: a pair of large duplex softeners
- New-build NHS endoscopy unit: a specialist specification
- Leisure centre chain: supply, commissioning and maintenance
- Coffee shop: a kitchen softener, plus reverse osmosis for drinks
- Pub with rooms: two softeners, for the kitchen and the rooms
- Almshouses: 20 domestic softeners supplied, fitted and maintained
About KindWater
Kind by Name, Kind by Nature
KindWater was founded in 2001 on a simple belief: every person is precious and deserves respect, care and integrity.
That still shapes how we treat customers, colleagues and suppliers. We're a family business based at Water Tower Yard in Pettistree, near Woodbridge, led by a past chairman of the UK water treatment industry association. Our friendly team lives across East Anglia, so there's always an engineer nearby.
- Family Run Since 2001Large enough to be professional, small enough to care
- Kinetico Main DealerFor East Anglia, alongside our own KindWater range
- Which? Trusted TraderEvery review verified
- Silver Suffolk Carbon CharterAwarded in 2013 for greener premises
Do We Cover Your Area?
We cover all of Norfolk and Suffolk, plus north Essex, Bishop's Stortford, Cambridge and East Cambridgeshire. That includes Norwich, Ipswich, Bury St Edmunds, Colchester, King's Lynn, Great Yarmouth, Lowestoft, Thetford, Ely, Chelmsford and the villages in between.
Good Questions
Questions We're Often Asked
Is Softened Water Safe to Drink?
Yes. Softened water contains a little extra sodium, but less than you'll find in milk. We normally fit a separate hard water tap at the kitchen sink for cold drinks. The only times we advise against drinking softened water are when making up baby formula or if you're on a medically supervised low-sodium diet.
How Much Does a Water Softener Cost?
A good single-cylinder softener starts at around £600 to £800, a budget twin-cylinder softener is under £1,300, and the very best twin-cylinder softeners are £1,300 to £1,800 (more for very large homes). Or rent from £30 a month, installation included. You'll get an exact price, including VAT, in writing after your free survey.
Where Will the Softener Go?
Near your stopcock, which is usually under the kitchen sink in newer homes or in the airing cupboard in bungalows. Our engineers are used to tricky spots: softeners fit slim cupboards, little-used corners or their own cabinet outside.
How Long Does Installation Take?
About half a day for a first-time installation. The engineer who surveys your home normally fits the softener too, and shows you how everything works before leaving.
How Much Looking After Does a Softener Need?
Very little. Top up the salt every few weeks, and we can deliver it. We recommend a routine check at least every five years, to catch things like a blocked overflow or resin fade early.
Do You Service Softeners You Didn't Fit?
Yes. Our service engineers work on most makes and models, from Kinetico and EcoWater to softeners built on Autotrol, Fleck and Clack valves. Call us first: we can often help you fix it over the phone.
Can I Rent Instead of Buying?
Yes, from £30 a month including installation and maintenance, with no minimum contract period. You can cancel at any stage without penalty, or buy your softener later at a discount.
Which Areas Do You Cover?
Norfolk, Suffolk, north Essex, Bishop's Stortford, Cambridge and East Cambridgeshire. Not sure? Check your postcode or give us a call on 01728 746 764.
Free Home Survey
Book Your Free Home Survey
Tell us a little about your home and our office team will call to arrange a time that suits you. No obligation, and no pressure.
- Prefer to talk?01728 746 764
- Emailinfo@kindwater.co.uk
- Office HoursMonday to Friday, 9am to 5pm
- Your Details Stay PrivateWe never pass them on
What Happens Next
- Our office team calls you back, Monday to Friday.
- We book your free survey at a time that suits you.
- You get a clear written price, with no obligation.