Autumn Clearance Event: quality rugs, seriously reduced. Shop the sale

Free UK mainland delivery on every order

Showrooms open 7 days

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Rug specialists since 1981

Thousands of rugs. One family.

Hand-picked by the Frith family since 1981, from heirloom Persians to soft modern plains. Free UK delivery on every order, or come and feel them for yourself in our showrooms, open 7 days.

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Excellent: 4.9 out of 5 from 2,931 reviews on Trustpilot
  • Free UK mainland delivery
  • Made-to-measure sizes
  • Showrooms open 7 days
Persian Bakhtiar rug with garden panels of birds, deer and flowers Afghan kelim with turquoise, orange and cream diamonds Modern rug with layered waves in plum, pink and cream Deep red Afghan Ersari rug with rows of guls Kashmir silk rug with a black medallion and ivory floral border Plain lilac wool rug with a carved border Ivory Persian Abadeh rug with a red border and tribal motifs Red Afghan Kaynak rug with geometric medallions

01 / 08 Persian BakhtiarHand-knotted in Iran · 100% wool · 4′11″ × 3′2″

Shop Persian rugs

Shop by style

Every style, under one roof.

Hand-knotted Persians, tribal Afghans, deep shaggies and calm plains. Start with a style you love, then narrow it down by size, shape and colour.

More to explore: Kelims Silk Needlepoint Machine woven Children’s Outdoor New arrivals All rugs

Autumn Clearance Event 2026

Quality rugs, seriously reduced.

Ex-display pieces and clearance lines from both showrooms, reduced to clear. Many are one-offs, so when they’re gone, they’re gone.

Shop the clearance event

Shop by shape & size

Every shape. Every size.

Rectangles from 1ft × 1ft to 27ft × 15ft. Runners from 6ft to 26ft. Hundreds of circles. And if your space is awkward, we’ll have a rug made to fit.

What size rug do I need?

Measure up, then use our rules of thumb. Still unsure? Send us your measurements and we’ll suggest a size.

Front legs on.

Choose a rug big enough for at least the front legs of your sofa and chairs to sit on it. It anchors the seating and makes the room feel bigger. Aim to leave 20–45cm of floor showing around the edges.

Typical sizes 8′ × 5′ 9′ × 6′ 10′ × 7′

Shop rectangular rugs

Or start with a colour

A large terracotta and gold Indo-Persian Keshan rug filling an oak-panelled drawing room with a lit fireplace A contemporary gold and grey wool and silk rug in front of a cream sofa and fireplace
Indo-Persian Keshan, hand-knotted and available made to measure.

Made to measure & bespoke

Not quite the right size? We’ll have it made.

Many of our Indian and Pakistani rugs can be made to your exact measurements, up to around 50ft × 30ft. So the awkward alcove, the long landing or the grand hall finally gets a rug that fits.

Want something that’s yours alone? We can have family initials, a crest or a business logo designed and handwoven into a one-off rug.

  • Your size, from snug alcoves to around 50ft × 30ft
  • Your colours, chosen from our custom ranges
  • Your design: initials, crests and logos, handwoven
  • Expert help from first measure to final delivery
Start your enquiry Browse custom ranges

Ask the experts

Tell us about your room. We’ll find the rug.

Whether it’s a made-to-measure rug, a bespoke design or simply a second opinion, send us the details and one of the team will come back to you personally. A photo of the room helps.

Bodelwyddan01745 584404 Shrewsbury01743 463305 Emailsales@frithrugs.co.uk

Step 1 of 2: what you need

What you need
What can we help with? *
Style you like
Rough size, if you know it
Your details

We’ll only use your details to reply to your enquiry, plus email updates if you tick the box. See our privacy policy.

Visit a showroom

Come and turn the pile.

Some things you need to feel underfoot. Our showrooms in Bodelwyddan and Shrewsbury hold thousands of rugs, stacked high and turned over one by one until you find the one. No appointment needed.

Bring your room measurements, a few photos and a cushion or paint sample, and we’ll help you match it.

Inside the Bodelwyddan showroom: rugs stacked on low platforms, hanging rails of runners and round rugs in the foreground

Open 7 days

Bodelwyddan, North Wales

Our head office and showroom

Kaydon House, Kinmel Park
Bodelwyddan, Rhyl LL18 5TY
Mon–Sat
10am–5pm
Sun & bank holidays
10am–4pm
Get directions 01745 584404
Inside the Shrewsbury showroom: piles of modern and plain rugs with more hanging on display rails

Open 7 days

Shrewsbury

Our Shropshire showroom

19 Vanguard Way
Shrewsbury SY1 3TG
Mon–Sat
10am–5pm
Sun & bank holidays
10am–4pm
Get directions 01743 463305

You’ll also find a smaller Frith collection inside Leekes department stores in Melksham, Llantrisant and Cross Hands. See all locations

Reviews

Rated Excellent by thousands of customers.

4.9 out of 5 from 2,931 reviews on Trustpilot 92% of reviewers give us five stars
Read every review on Trustpilot

What customers mention most

  • Fast, reliable delivery with clear updates along the way
  • Quality you can feel, and rugs exactly as described
  • Friendly, helpful communication before and after you buy
  • Competitive prices on rugs and underlay
See our reviews on Trustpilot

Our story

From the looms to your living room.

Frith Rugs has been family-owned and run since 1981. We’re one of the UK’s leading rug importers, and the family still travels to Asia’s great weaving regions to choose rugs in person, buying direct from the people who make them.

It’s why we hold one of the biggest collections in the country, why many of our designs are made exclusively for Frith, and why we know our rugs inside out.

Frith is an Old English word for peace and sanctuary. We think a good rug brings a little of both.

Rugs with a conscience

  • Bought direct from the trusted makers who weave them
  • Weaving areas visited in person, throughout the year
  • Random inspections, and zero tolerance for child or slave labour
  • The Frith ethical label, our guarantee of how a rug was made
  • A school we helped establish in Bhadohi, India, and still support

Older Persian rugs, often 25 years or more, can’t always be traced to their source.

North Wales & ShrewsburyOur showroomsIranPersianAfghanistanAfghan & kelimsPakistanBokharaIndiaIndian wool & Kashmir silkBhadohiOur schoolChinaHand-knotted Chinese
Where our rugs come from: Persian rugs from Iran, Afghan rugs and kelims from Afghanistan, Bokhara from Pakistan, Indian wool and Kashmir silk from India, and hand-knotted Chinese rugs from China.

Rug advice

Good advice comes free.

Forty-five years of answering rug questions, written down. Read all articles

A cream striped wool rug in a cottage sitting room with a wood burner and exposed brick Living rooms Picking the perfect fireside rug Every fireplace deserves a good hearth rug. Here’s how to choose one. A cream floral Indian rug beside a bed in a bright bedroom Bedrooms 9 bedroom rug ideas for cosy vibes Simple ways to make a bedroom softer, warmer and calmer. Vacuuming a white shaggy rug Rug care How to clean a rug without causing damage Keep your rug looking its best for years to come.
The corner of a rug folded back to show grippy underlay on a wooden floor
Underlay

Stop your rug slipping

Rug sliding on a hard floor, or creeping on carpet? The right underlay grips, protects your floor and helps your rug last longer.

Shop underlay How to lay it

Questions

Good questions, honest answers.

Can’t see yours? Call us on 01745 584404 or email sales@frithrugs.co.uk.

Is delivery really free?

Yes. Standard delivery to UK mainland is free on every order and usually takes 3–5 working days from dispatch. Need it sooner? Next-day delivery is available on website orders placed by 2pm, Monday to Thursday, for £20.95, and Saturday delivery is £25.

Large rugs (over 230cm) take 7–14 working days, and we can deliver to your door or place the rug in a ground-floor room for you.

Can I return a rug?

Yes. Rugs bought online can be returned within 14 days of receipt for a full refund, as long as they’re unused and in resalable condition. Made-to-measure and other special-order rugs can’t be returned, so please check your sizes carefully. In-store purchases follow the terms displayed in store. Read the full returns policy.

Are your rugs in stock?

Most of the rugs on our website are in stock and ready to send, in a wide range of sizes. We hold one of the largest rug inventories in the UK.

I love a rug, but I need a different size. Can you help?

Very often, yes. Many of our Indian and Pakistani rugs can be made to your exact size, up to around 50ft × 30ft. Send us your measurements and we’ll tell you what’s possible.

Can I put a rug on underfloor heating?

Yes, although any rug will reduce the efficiency of underfloor heating a little, and some rug types aren’t suitable. Call us before you buy and we’ll check the tog rating of the rug you have in mind.

Do I need underlay?

On wooden or hard floors, we highly recommend it. Underlay stops your rug slipping, protects your floor and helps the rug last longer. On carpet, the right underlay stops a rug creeping. Very large underlays may come in more than one piece, which doesn’t affect how they work.

Will my rug fade in a sunny room?

All wool rugs can fade with long exposure to strong sunlight, and conservatories with floor-to-ceiling windows speed this up. Drawing the curtains or blinds when the room’s not in use helps. Latex-backed rugs can also stiffen in strong sun, so ask us and we’ll suggest rugs suited to bright rooms.

How can I pay?

We accept Visa and Mastercard credit and debit cards registered in the UK. Online, you can also spread the cost with Clearpay: four interest-free payments, every two weeks, on orders up to £1,000. Late fees apply. How Clearpay works.

Are your rugs ethically made?

We import directly from the people who make our rugs, visit weaving areas throughout the year and carry out random inspections. We strictly prohibit child and slave labour in our supply chain, and our rugs carry the Frith ethical label. Older Persian rugs, often 25 years old or more, can’t always be traced to their source.

Can I see a rug before I buy it?

Of course. Our showrooms in Bodelwyddan and Shrewsbury are open 7 days a week. If you’ve spotted a rug online, call ahead and we’ll check which showroom it’s in.