
Bala Croman, The Chocolate Cellar
Strive advisory board, with Mastercard
- Stuck on
- Finding her ideal customer: “As a chocolate business, it’s difficult because everyone likes chocolate.”
- Changed
- Rebranded around one customer, and filmed training videos that freed up her time. Wholesale customers grew by about 25% in six months.
Read Bala’s story (opens in a new tab)“I had four experts who were guiding me through what I needed to do.”








