I’m Sam Taylor. For 15 years I’ve run Google, Microsoft and LinkedIn ads that fill sales pipelines, not reports.
5.0 from 15 Google reviews One-month rolling contracts
Fix the four leaks in the 3. Pick one to start.
Some of the businesses I’ve run lead gen campaigns for
Leak 1: wrong searches
You’re getting clicks, but the phone isn’t ringing and the pipeline isn’t growing the way it should. Often the money is going on searches that were never going to buy.
“PPC platforms are designed to take your money. The problem isn’t PPC, it’s how it’s being done.”
Eight searches that could trigger ads for a made-up firm selling stock control software to manufacturers. Pay for the click, or block the search?
stock control software for manufacturers
£286 a month
Pay: the exact product, searched by the exact buyer.
free stock control spreadsheet
£252 a month
Block: they want it free, so they never see the ad.
stock controller jobs near me
£294 a month
Block: job hunters, not buyers.
inventory management system pricing
£225 a month
Pay: checking prices means they’re close to buying.
what is stock control
£270 a month
Block: early research. Remarketing can win them back later, for less.
stock control software vs spreadsheets
£123 a month
Pay: they’re weighing up the switch right now.
stock control course
£208 a month
Block: students, not customers.
barcode stock system for a small factory
£94 a month
Pay: a real business describing its problem in its own words.
Pick pay or block for each search.
Three lead gen accounts I’ve run, with the numbers and the clients’ own words.
Before After Figures from the case studies on red3.digital
Graph visualisation software, sold to managers and developers at international companies.
+43% leads, year on year
A search campaign on the main industry terms grew into Display and YouTube remarketing, with Google’s smart bidding.
“His approach is thoughtful, meticulous and gets results.”
Lead generation for the world’s biggest technology companies, a niche that only suits buyers with the need and the budget.
−59% cost per lead
Google and Bing search on niche industry terms, with LinkedIn ads aimed at the right people inside target companies.
“Excellent work and professional support to our company across multiple projects.”
Bespoke interactive kiosks for tourism, entertainment and retail brands. I took over from their previous PPC agency.
+320% leads
Every campaign rebuilt on every platform, then the landing pages reworked with their team and optimised month by month.
“A very proactive approach to managing our PPC and incredible results within a very short space of time.”
Put in what you spend and what a lead costs you now, then pick one of my published results.
+13 more leads a month for the same budget
Past results for named clients, applied to your figures. Not a forecast or a promise: every account is different.
Book a discovery callThree steps, and the third never stops. Between them they fix all four leaks.
Not a generic audit or a templated report. I want to understand your business, your customers, what a good lead looks like for you and where the gaps are.
Fixes wrong searches
The right platforms, the right targeting, the right messaging. I build it, launch it and start sending traffic that’s actually relevant to your business.
Fixes dead-end pages
Testing and refining on real data. Not vanity metrics: actual leads, actual cost per acquisition, actual return on your investment.
Fixes lost visitors and blind bidding
Search ads catch people already looking for what you sell. Social ads find the right people by who they are. Most B2B accounts need some of each, so answer three questions for a starting point.
Start here
Your buyers are already searching. Be the answer they click.
Add next
The same searches on Bing, built from your Google campaigns, then tuned on their own data.
Later
Worth it once search is working, to reach decision makers before they look.
A starting point for the discovery call, not a plan. For Headley Media I used Google and Bing for niche industry terms and LinkedIn to reach the right people inside target companies.
No temporary account managers, no junior staff learning on your budget. I do the work. When you call, I answer. When something needs changing, I change it.
| Question | A typical agency | Sam |
|---|---|---|
| Who runs your account? | Often someone you never meet | Me, every time |
| How long are you tied in? | 6 to 12 months | One month, rolling |
| A change needed at 9pm? | Next working day | Flexible, even on Boxing Day |
| What do the reports show? | Impressions and click-through rates | Leads and cost per acquisition |
| What else do they sell? | SEO, social, websites | Nothing. Only PPC |
Months to find out Months you’d still pay for
12-month contract £9,000 still to pay, 9 more months
One month rolling £0 you just stop
Use your own figures. This isn’t a quote for my fee.
I’ve run PPC for 15 years, on the client side and in agencies. In 2016 I set up on my own to give businesses the agency experience without the agency price tag.
I work from my home office (or Starbucks, occasionally), so my main overheads are coffee and biscuits. Need a campaign live on Boxing Day? One client did.
I use AI for the admin and the repetitive jobs. The strategy, the creative direction and the relationship with you are all me.
I only do PPC. No SEO, no social media management, no web design.
5.0 out of 5
That’s how clients describe working with me. Six of the fifteen, in their own words:
“He doesn’t operate like a typical external consultant, he genuinely feels like an extension of your internal marketing team.”
“It’s very hard to find a Google AdWords / PPC expert who has both a deep understanding of the AdWords platform and also an ability to explain clearly how it works to clients. Sam Taylor is that person.”
“Our paid ads are performing the best they ever have at the moment due to a system we’ve built and optimized together.”
“Incredibly positive and strategic, and always willing to get into the weeds to sort technical problems if needed.”
“Sam is a really talented PPC expert, not just PPC, but fully understands the impact of user journey, and how to maximise a conversion.”
“Sam has been a huge help managing and optimising our paid social campaigns, bringing strong technical expertise and a thoughtful, data-driven approach.”
For web designers and agencies
Web designers and marketing agencies bring me in to run PPC for their clients. I join the client meetings, answer their questions directly and report in numbers anyone can follow.
Book a discovery call“His Pay Per Click campaigns for my clients have certainly provided an excellent return on investment and his professional approach always impresses.”
No. All I do is PPC: no SEO, no organic social media and no websites. I can recommend some excellent agencies and freelancers who do.
Me, every time. I’m not an agency, so there’s nobody in between. Call or email and you’ll hear back from the person running your account.
One month, rolling. You can change your spend as your business needs, and if I’m not delivering, you can walk away.
Google Ads, Microsoft Advertising (Bing) and LinkedIn Ads, plus paid social on Facebook and Instagram where it suits your audience.
The numbers that matter to your business: leads, cost per lead and cost per acquisition, in dashboards that show where your money went and what to improve next.
Yes, and I’m upfront about it. AI handles the admin and repetitive tasks, which frees me up for the strategy, the creative and the decisions AI can’t make.
It depends on the platforms and how much management your account needs. We’ll cover it on the discovery call, and you’re never tied in for more than a month.
Book a discovery call and tell me what a good lead looks like for you. Or call or email me direct.
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