Header Bidding, Fully Managed
Every impression goes to many bidders at once, in the browser and server to server, so it sells at the best price.
For Publishers, by Publishers
More Ad Revenue, Proven on Our Own Sites.
We run 40+ sports sites read by tens of millions of fans a month. PROP® puts the same header bidding, tech and team to work on yours.
- Google Ad Manager MCM Partner
- No Lock-In Contracts
Our titles include Bloody Elbow, The Tennis Gazette and F1 Oversteer.
Record Month
112,000,000
Trusted by Publishers Including
Publisher Revenue Optimisation Programme
Everything Between Your Page and the Winning Bid.
The ad tech we built for our own sites, now run for yours by one in-house team.
Formats That Respect the Read
Ads placed for readers as well as revenue. Often, less is more.
Revenue You Can See, Live
Our self-built dashboard shows what you earn in real time. Decisions run on data, not guesswork.
Faster, Compliant Sites
Hosting, our WordPress plugin, caching, ads.txt and consent, from the team that keeps 40+ sites quick.
Ready for a Cookieless Web
OPZET® passes what each page is about up the bid stream, so advertisers can target without third-party cookies.
Our Own Sites
Our Titles Are the Proving Ground.
Core Web Vitals fixes, viewability tests and new ad formats go live on our sites first. Only what works reaches yours.
- +101.5%
- Revenue from our own sites, May 2025 against May 2024
- 112M+
- Pageviews across our sites in July 2025, a record
Recent Records From Our Titles
Bloody ElbowMMA10M+Pageviews in one month, 2025
The Golfing GazetteGolf10M+Pageviews in one month, 2025
The Tennis GazetteTennis10M+Pageviews in one month, 2025
F1 OversteerFormula 110M+Pageviews in July 2025
EFL AnalysisFootball3.5M+Pageviews in July 2025, four months after launch
TennisheadTennis3.1M+Pageviews in July 2025, two months after we bought it
From GRV Media news, June to August 2025.
Why Publishers Stay
An Ad Partner, Not an Ad Script.
Plenty of networks drop a script on your site and walk away. We keep refining your ads and your site for the best yield.
No Lock-In Contracts
Nothing hard to leave. Publishers stay because it works.
You Stay in Control
We work as your partner. Your site, your content, your call.
Support Around the Clock
Tech support 24/7 and a dedicated account manager.
Readers Come First
The right formats in the right places, never a cluttered page.
I reached out to GRV at 7am on a Saturday morning, got a reply within two minutes, and work immediately began to mitigate the issue. That’s service!
Getting Started
One Line of Code. A Whole Team Behind It.
- 01
Tell Us About Your Site
Your URL and monthly visits. It takes a minute.
- 02
Get Your Revenue Review
We dig into your performance data and show you where the extra revenue is.
- 03
Go Live With One Line
Add a single line of code. We set up the rest and guide you through it.
- 04
Keep Growing
We watch your revenue, test what’s next on our own sites and keep refining yours.
Results
Publishers Who Made the Switch.
Since developing a partnership with them, revenues have doubled.
GRV were able to take us to the next level with header and server-to-server bidding…
We joined GRV’s Prop network just over 18 months ago and revenues have grown exponentially.
…we have taken the decision to outsource all of our tech demands to their in-house team, including hosting.
GRV’s approach is very much ‘less is more’ but not to the detriment of earnings.
Real-time reporting came as standard and payment terms were amongst the best I’d seen.
The Team
The Publishers Behind PROP.
140 people across publishing and ad tech, fully remote from day one. Meet some of the leadership team.
Vic DanielsCo-founder and Executive Chairman 
Graham MorrisCo-founder and CEO 
Robi BuckleyCo-founder and CTO 
Matt HoneyCOO 
Chris JonesDirector, Lead Engineer 
Edward WatkinsonGlobal Director, Digital Strategy 
Dan CoombsDirector, Head of Global Sport Content 
Kieran DoodyDirector, Head of Editorial SEO
What is PROP?
PROP® (Publisher Revenue Optimisation Programme) is our own ad tech platform: header bidding, dynamic floors, ad refresh, AdBlock recovery, consent management and a live revenue dashboard, run by our in-house team.
Do I have to sign a long contract?
No. We don’t lock publishers into contracts that are hard to leave. Most stay because it works, and much of our growth comes from referrals.
How much work is it to set up?
Very little. PROP goes live with a single line of code on your site. We take care of the rest and guide you through it.
Will more ads slow my site or annoy readers?
Not when it’s done properly. Header bidding is faster than an old-style waterfall, we place formats for readers as well as revenue, and speed fixes are tested on our own sites first.
How will I know what I'm earning?
Live, on our self-built revenue dashboard. Your account manager talks you through the numbers and what to try next.
Do you only work with sports publishers?
No. Our own titles are sports sites, but PROP works for publishers of every kind, including What’s on Netflix and Far Out Magazine.
Revenue Review
See What Your Site Could Earn.
Tell us about your site. We’ll look at your setup and show you what PROP could change.
- No lock-in contracts
- Live with one line of code
- Tech support 24/7
- Google Ad Manager MCM Partner
Prefer email? prop@grv.media
