Mailers people want to share
The Nairn’s x Marmite box went to 250 people and came back as 107 pieces of content, with 10 paid creators alongside.
PR, influencers and AI search for natural health, food and drink, beauty and lifestyle brands
From Fitzrovia, since 1992, we’ve put healthy brands in front of the people who buy them: Nairn’s oatcakes for ten years, Saalt’s menstrual cups in VOGUE and ELLE, Lazy Day’s cake bars into Co-op.
Send your brief
or call Justin on 020 7434 4100
“The CCD team are a journo’s dream.”
Choose a shop to see its case studies
Case studies by sector, from oatcakes to menstrual cups
Each window holds three campaigns and what they did for the brand.
Lifestyle
From a gynaecology clinic and menstrual care to mocktails and free-from nutrition.
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Saalt Period Care
Launched the US brand in the UK with expert comment, the founder’s voice and angles on sustainability and women’s health.
Read the Saalt case study177 articles in two years, and four of the top nine Google results for “menstrual cups UK”
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Thursday Plantation
Six weeks of press, with Facebook ads alongside, after Meghan Markle mentioned using tea tree oil.
Read the Thursday Plantation case study10,799 website visits, up from 383 before the campaign
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Melora Mānuka Honey
A simple January mailer with a recipe idea and expert comment on the health benefits.
Read the Melora case study21 pieces of coverage, and a boost in followers and sales, the client reported
Also on this shelf: Pollen CBD, Nicki Williams, Smith & Sinclair, Locako, itsu, SwimSeal and the Society of Teachers of the Alexander Technique.
All lifestyle case studies on ccdpr.com
Food and drink
Healthy food and drink, with a nutritionist who can add quotes to releases.
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Nairn’s
Ten years of press office, creative mailers and paid creators, including the Marmite collaboration.
Read the Nairn’s case study15 + 3 consumer and trade pieces of coverage in an average month
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EQUINOX Kombucha
Press to back a temporary listing in Waitrose and lift in-store sales.
Read the EQUINOX case study75+ pieces of coverage; Waitrose extended the listing and logged record sales
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Lazy Day
A Random Acts of Kindness mailer to launch the free-from cake bars in Co-op.
Read the Lazy Day case study48 pieces of coverage, reaching 1,361,886 followers
Also on this shelf: itsu, Citizen Spritz, 9Bar, Pukka, Amy’s Kitchen, Clearspring, Ombar, Seggiano, Real Coconut and DEFRA’s I’m in Season campaign.
All food and drink case studies on ccdpr.com
Health and fitness
Where CCD started, 30 years ago: supplements, women’s health and the experts behind them.
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Hush & Hush
A specialist press office for the Deeply Rooted hair-health range, aimed at health and wellbeing titles.
Read the Hush & Hush case study46 pieces in a year, from Top Santé and Psychologies to Women’s Fitness
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Nicki Williams
Pitched the hormone expert for comment, building her profile and coverage for her book.
Read the Nicki Williams case study29 articles, including the Express, Psychologies, METRO and Woman’s Own
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NaturesPlus
One-to-one press meetings and targeted sampling for a new range of supplements.
Read the NaturesPlus case study102 national articles in nine months
Also on this shelf: Champneys, Curalin, Sense*, Fitssi, Inversion Femme, Carnation Footcare, Lily Soutter, Somnuva and Claire Snowdon-Darling.
All health and fitness case studies on ccdpr.com
Beauty
Natural and organic skincare, haircare and make-up, often with the founder as the expert.
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Odylique
Targeted media relations for the relaunched range, starting with its hero products.
Read the Odylique case study+44% product sales linked to the coverage, and 50% more new customers
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Optiat, now UpCircle
A hard-working press office on a modest budget, and a DIY mask workshop with the founders.
Read the Optiat case study197 pieces of coverage, which helped win listings with Topshop and Waitrose
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Lyonsleaf
Founder comment, customer case studies and a calendula mailer for the farm-to-face skincare.
Read the Lyonsleaf case study152 articles in 18 months; one piece in The Sun brought record sales
Also on this shelf: Gorgias London, Alteya Organics, SAKRID, Naomi Sadé, Nereus London, Azadi, Lily Lolo, Youngblood, Herbatint and Maskorea.
All beauty case studies on ccdpr.com
Health and beauty editors on working with CCD, in their own words
“I’ve been a journalist for 25 years and a health writer for the last 15 years. In that time I have worked with many PR agencies, but if I was asked to recommend one in particular for health, it would always be CCD.”
“The team always approach me about products with an angle that’s well thought out and so suits Red, and they respond to any request for further information promptly and creatively.”
“It is a breath of fresh air to meet PR’s who actually know the magazine and give me relevant ideas!”
“The beauty team at CCD PR frequently update us with the latest beauty products, expert tips, research, celebrity quotes and feature ideas. It’s a brilliant service that we’d be lost without!”
How we get brands talked about, with a campaign behind each
Most campaigns use several at once, always within a set budget.
202 articles for Pukka’s teas in 12 months
A hard-working press office
Products, stories and expert comment pitched to consumer and trade titles we know well: we make it our business to know what they write about.
Press events
Gorgias London launched with a botanical breakfast at Petersham Nurseries in Covent Garden. 36 journalists came.
Creators and influencers
Gifted and paid campaigns, from the line-up to briefs and approvals. Four creators filmed a bank of evergreen content for Azadi.
AI search (AEO and GEO)
We research how ChatGPT, Gemini and Perplexity describe your brand, then place expert quotes in the media those answers draw on.
Alongside: social media strategy, content and community management, social advertising, SEO, Google Ads, email and affiliate marketing, and design for packs, literature and photography.
The experts we put in front of journalists
Nutritionists, doctors and practitioners we work with. Alongside them, a nutritionist can give advice, add quotes to releases and research the latest health trends.
Nutrition and food
- Dr Marilyn Glenville
- Patrick Holford
- Dale Pinnock, the Medicinal Chef
- Dr Carrie Ruxton
- Christine Bailey
- Fiona Lawson
- Alix Woods
- Kate Cook
- Shona Wilkinson
- Alli Godbold
- Alice Yeates
Medicine
- Dr Hilary Jones
- Dr Sarah Brewer
- Dr Wendy Denning
- Dr Tania Adib
- Dr Tariq Khan
- Michael Norman Ratcliffe
Mind and movement
- Suzy Reading
- Lucy Beresford
- Richie Bostock, the Breath Guy
- Lynne Robinson
- Amy Rushworth
- David Kam
- Elia Siaperas
- Dr Barbara Mariposa
Beauty
- Janey Lee Grace
- Lou Dartford
- Danielle Collins
- Emma White Turle
- Emma Welsh
- Hayley Hall
- Lisa Laudat
- Susie Amy
Justin Clark and the team at Collingwood House
Justin Clark Managing Director
Justin has run CCD since 1998, for brands from start-up idea stage to multinationals and government bodies such as DEFRA. Away from the office he has swum from Asia to Europe and finished four Half Ironmans.
justin@ccdpr.com
Karleen San Jose
Senior Account Director, and a qualified beauty and massage therapist
Evelin Torocsik
Account Director, who used to play badminton professionally
Esther Thomas
Senior Account Manager across food and drink, beauty and health
Francisca Quádrio
Junior Account Manager, who started her career in journalism
Kirsten Chavez-Muñoz
Senior Account Executive, and once a social media strategist
Tyla Rose
Account Executive, and always training for the next marathon or triathlon
Sectors, services, results, AI search and where to find us
Which brands does CCD work with?
Natural health, healthy food and drink, beauty and natural lifestyle brands, from start-ups at the idea stage to multinationals and government bodies such as DEFRA, market leaders and challenger brands alike.
What can a campaign include?
National consumer and trade PR, new product launches, expert and celebrity endorsement, consumer research, mailers, events, influencer marketing, social media content and advertising, SEO, Google Ads, email, affiliate marketing and design. We always work within a set budget.
How do you show results?
We link objectives to metrics that can be continually tracked: coverage, reach, website visits, followers and, where clients share them, sales and listings. And we’re so confident in our ability to raise your profile and lift sales that we guarantee KPIs.
What is AI search, and how does PR help?
More people now ask ChatGPT, Gemini or Perplexity which product to buy. Those answers lean on trusted media and expert voices, so we research how AI tools describe your brand (AEO and GEO), then secure expert quote placements in the publications they cite.
Where are you?
Suite 45, Collingwood House, 103 New Cavendish Street, Fitzrovia, London W1W 6XH. Call 020 7434 4100 or email justin@ccdpr.com.
Send your brief to Justin Clark
Choose your sector, say what you’re launching and when, and how to reach you.
- Justin Clark, Managing Director
- 020 7434 4100
- justin@ccdpr.com
“We’re so confident in our ability to raise your profile and lift sales that we guarantee KPIs.”
