Internal communications & employee engagement
Blue Goose is the agency that gets large, complex organisations moving in the same direction. Behavioural insight, unexpected creativity and change you can measure.
Trusted by internal comms, HR, reward and security teams at
The problem
The plan is approved. The deck looks great. Now thousands of people, across sites, shifts and time zones, need to understand it, believe it and act on it. That’s where most change stalls. It’s also where we do our best work.
You can hit 98% completion on training and still have people making the wrong call when it matters. Awareness on its own isn’t engagement.
Line managers are your most trusted voices, yet they’re rarely given what they need to lead the conversation about change.
An employer brand that doesn’t reflect reality doesn’t just fail to inspire. Over time, it stops being believed.
What we change
Cut through the noise so people notice, understand and remember what matters.
Make it relevant and human, so people care enough to get behind it.
Make the right action the easy one, then keep it going until it becomes habit.
Shifting awareness, attitude and behaviour has been our single objective for more than 20 years. It’s why our work gets results, not just reach.
Selected work
Award-winning campaigns for organisations where getting people on board really matters. A few of the numbers we’re proudest of.
We formed an EVP squad from every corner of the business to shape ‘We Deliver More’: one promise for today’s workforce and a new generation of talent.
More from Royal Mail, Sainsbury’s, John Lewis Partnership, TfL, M&S, Co-op and others.
Blue Goose Films
Animation, documentary and story-led drama, always built on strategy and designed to shift how people think, feel and act.
Expertise
Six specialisms, one objective: real, measurable change in how people think, feel and act at work.
Attract the right people. Keep your best ones.
For when your employer brand promises one thing and everyday life says another.
Royal Mail · Co-op
Bring everyone through change, not just the leadership team.
For when the strategy is signed off but the organisation hasn’t moved.
Change stories · Leader and manager toolkits
Turn the values on the wall into the way people work.
For when your values are agreed, printed and politely ignored.
Sainsbury’s · TfL
Make your people your strongest line of defence.
For when training completion is high but risky behaviour hasn’t budged.
Bank of England · Computacenter · M&S
Make sure your benefits get noticed, understood and used.
For when you’re investing in support your people don’t know about, or don’t use.
Diageo · John Lewis Partnership · bp
Turn inclusion from policy into everyday practice.
For when your commitments need to show up in how people treat each other.
Royal Mail · Police Uplift Programme
How we deliver
How we work: intelligent creativity
Behavioural insight tells us what will move people. Unexpected creativity makes sure they notice. Rigorous measurement shows what changed.
Think
Where do you need to get to, and why? We listen first. Research, focus groups and data show us where people are now and what’s in the way, and we benchmark before we begin.
Create
Strategy first, then unexpected creativity: campaigns, films, games, learning and live experiences, in the language, scenarios and channels that fit your people.
Impact
We measure awareness, attitude and behaviour before, during and after, wherever possible, so you can show exactly what your investment changed.
Years independent. No network layers. You work directly with senior specialists who’ll (gently) challenge you.
Year partnerships. Many of our client relationships have lasted more than a decade.
From insight to impact. Strategists, designers, animators and film-makers working as one, so the idea never gets lost along the way.
Secure by design. Cyber Essentials certified. We practise what we preach.
Awards & reviews
2026
Triple gold at the Internal Communications & Engagement Awards and three wins at the Brilliance Awards, for work with Royal Mail, bp and Computacenter.
“Courageous.” “Impressively strategic.” “Brilliantly original.” ICE Awards 2026 judges
See every award
“This is practical, human communication that actually changes what people do day to day.”
“Without a doubt, the work we produced with Blue Goose was a game changer for us here in the Bank.”
Fiona Kennedy Programme Manager, Bank of England
“Partnering with Blue Goose on our EVP has been a genuinely collaborative experience that brought the very best of Royal Mail to the surface.”
Winnie Annan-Forson Head of DEI and Engagement, Royal Mail
“Blue Goose turned insight into action with significantly stronger early engagement paired with creativity that reflected Diageo’s personality to drive real impact.”
Jamila Pericleous Head of Reward UK & Ireland, Diageo
“It’s been a highlight of my career at L&G to work with the team at Blue Goose.”
Rob Wilkinson Head of Information Security, L&G
“The approach was remarkable. Mixing professional and personal challenges in an animated-drawn world captivated us.”
Nina Devincent eLearning Specialist, Richemont
“I highly recommend Blue Goose – they understand what it takes to engage and educate.”
Jamie Travis Head of Information Security, HSF
Thinking
Practical ideas from our strategists, and from the HR, comms and security leaders who join our Blue Goose Briefings.
Our monthly LinkedIn newsletter, plus invitations to Blue Goose Briefings, our panel events with industry leaders in London.
Good questions
Something else on your mind? Email hello@bluegoose.co.uk or call 020 7299 1670.
Internal communications, HR, reward, employer brand, DE&I and information security teams in large, complex organisations, in both the public and private sector. Think Royal Mail, bp, the Bank of England, Diageo and Computacenter.
Yes, it’s one of our specialities. For bp we reached teams on more than 800 forecourts with simple training, printed activity boxes, habit prompts and site competitions. We choose channels around how people actually work.
Both. We often start with research and strategy, then create everything that follows, from campaigns and films to learning and evaluation. Nothing gets lost in translation between the thinking and the doing.
We agree what success looks like at the start, then benchmark awareness and understanding before the work begins. That lets us show what changed during and after, wherever possible, so you can prove the value of your investment.
Absolutely. We become an extension of your team, immerse ourselves in your business and work within your brand, or help evolve it for an internal audience when that’s what’s needed.
Yes. We’ve supported global organisations from the UK and Europe to Japan and the USA, including campaigns designed to cross cultures, languages and time zones.
Start a conversation
A clear brief, a knotty problem or a hunch that something needs to change: wherever you’re starting, tell us where you want to get to. We’ll help you work out how to get your people there.