/* ==========================================================================
   Sales Geek — homepage
   Brand system: Geek Yellow on Ink, highlighter marks, the lens, the rising arrow.
   No inline styles anywhere (strict CSP); JS only sets custom properties.
   ========================================================================== */

/* ---------- Fonts (self-hosted, SIL OFL) ---------- */
@font-face {
  font-family: "Bricolage Grotesque";
  src: url("/case-studies/concepts/_assets/a1da378c757a9c48e19ec929.woff2") format("woff2");
  font-weight: 400 800;
  font-display: swap;
}
/* Metric-matched fallback, so the swap to Bricolage doesn't shift the layout */
@font-face {
  font-family: "Bricolage Fallback";
  src: local("Arial"), local("Helvetica Neue"), local("Helvetica");
  ascent-override: 93%;
  descent-override: 27%;
  line-gap-override: 0%;
  size-adjust: 101%;
}

/* ---------- Tokens ---------- */
:root {
  --ink: #0F1013;
  --ink-2: #17191E;
  --ink-3: #22252C;
  --ink-line: rgba(255, 255, 255, .12);
  --paper: #F6F3EA;
  --paper-2: #EEE9DC;
  --paper-line: #DCD4C1;
  --white: #FFFFFF;
  --yellow: #FFD701;          /* Geek Yellow, straight from the logo */
  --yellow-deep: #C9A800;     /* the key edge under yellow buttons */
  --yellow-soft: #FFF2A8;
  --pink: #FF3D8E;            /* marker pink: annotations on dark */
  --pink-ink: #C8105F;        /* marker pink: annotations on light (5:1 on paper) */
  --green: #1E9E5A;

  --text: #15161A;
  --text-2: #4F5561;
  --text-3: #626877;
  --on-ink: #F4F1E8;
  --on-ink-2: #B4B9C4;
  --on-ink-3: #8A90A0;

  --font-sans: "Bricolage Grotesque", "Bricolage Fallback", ui-sans-serif, system-ui, sans-serif;

  --wrap: 1240px;
  --gutter: clamp(16px, 4vw, 40px);
  --section: clamp(72px, 8.5vw, 120px);
  --radius-s: 12px;
  --radius: 20px;
  --radius-l: 28px;
  --ease: cubic-bezier(.2, .7, .2, 1);
  --header-h: 76px;
}

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html {
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-h) + 16px);
}
body {
  margin: 0;
  background: var(--paper);
  color: var(--text);
  font-family: var(--font-sans);
  font-size: 1.0625rem;
  line-height: 1.6;
  font-weight: 400;
  font-optical-sizing: auto;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: clip;
}
img, svg, picture { display: block; max-width: 100%; }
img { height: auto; }
h1, h2, h3, h4, p, ul, ol, dl, dd, figure, blockquote { margin: 0; }
ul, ol { padding: 0; list-style: none; }
a { color: inherit; text-decoration-thickness: .08em; text-underline-offset: .2em; }
button, input, select, textarea { font: inherit; color: inherit; }
button { cursor: pointer; }
p, li, dd { text-wrap: pretty; }
strong, b { font-weight: 700; }
address { font-style: normal; }
[hidden] { display: none !important; }
.nw { white-space: nowrap !important; }
::selection { background: var(--yellow); color: var(--ink); }

:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; border-radius: 4px; }
.hero :focus-visible, .section--ink :focus-visible, .site-header :focus-visible, .clients :focus-visible,
.recognition :focus-visible, .site-footer :focus-visible, .academy :focus-visible,
.finder__hq :focus-visible, .quote--feature :focus-visible, .float-cta :focus-visible {
  outline-color: var(--yellow);
}
.hero .lens-card :focus-visible, .section--ink .enquiry :focus-visible { outline-color: var(--ink); }

/* ---------- Utilities ---------- */
.wrap { width: min(100% - 2 * var(--gutter), var(--wrap)); margin-inline: auto; }
.visually-hidden {
  position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}
.sprite { position: absolute; width: 0; height: 0; overflow: hidden; }
.icon { width: 1.2em; height: 1.2em; flex: none; }
.icon--flip { transform: scaleX(-1); }
.skip-link {
  position: absolute; left: 16px; top: -100px; z-index: 200;
  background: var(--yellow); color: var(--ink); font-weight: 700;
  padding: 12px 18px; border-radius: 10px; text-decoration: none;
}
.skip-link:focus { top: 12px; }

/* ---------- Type ---------- */
.display {
  font-size: clamp(2.6rem, 1.25rem + 4.5vw, 4.75rem);
  line-height: .98;
  letter-spacing: -.038em;
  font-weight: 800;
  text-wrap: balance;
}
.h2 {
  font-size: clamp(2.2rem, 1.3rem + 3.2vw, 4.1rem);
  line-height: 1.01;
  letter-spacing: -.034em;
  font-weight: 800;
  text-wrap: balance;
}
.h3 {
  font-size: clamp(1.35rem, 1.15rem + .7vw, 1.75rem);
  line-height: 1.15;
  letter-spacing: -.02em;
  font-weight: 760;
  text-wrap: balance;
}
.h4 { font-size: 1.25rem; line-height: 1.2; font-weight: 750; letter-spacing: -.012em; }
.lede {
  font-size: clamp(1.1rem, 1rem + .35vw, 1.28rem);
  line-height: 1.5;
  color: var(--text-2);
}
.kicker {
  display: block;
  font-family: var(--font-sans); font-size: 1rem; font-weight: 700;
  letter-spacing: -.005em; line-height: 1.3;
  color: var(--text-2);
  margin-bottom: 1.1rem;
}
.kicker--on-ink { color: var(--on-ink-3); }
.kicker--on-ink .kicker--on-yellow { color: var(--ink); }

/* Highlighter: a marker swipe under ink type on light grounds… */
mark.hl {
  color: inherit;
  background-color: transparent;
  background-image: linear-gradient(var(--yellow), var(--yellow));
  background-repeat: no-repeat;
  background-position: 0 86%;
  background-size: 100% .42em;
  padding: 0 .06em;
  margin: 0 -.06em;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
  transition: background-size .9s var(--ease) .15s;
}
.js mark.hl[data-reveal]:not(.is-in) { background-size: 0% .42em; }
/* …and a full lens of yellow on dark grounds, switched on like a light */
.hero mark.hl, .section--ink mark.hl {
  background-image: none;
  background-color: var(--yellow);
  color: var(--ink);
  padding: 0 .1em;
  margin: 0 -.02em;
  border-radius: .06em;
  transition: background-color .55s var(--ease) .2s, color .55s var(--ease) .2s;
}
.hero mark.hl { animation: hl-on .6s var(--ease) .75s both; }
@keyframes hl-on { from { background-color: transparent; color: var(--on-ink); } }
.js .section--ink mark.hl[data-reveal]:not(.is-in) { background-color: transparent; color: var(--on-ink); }

/* Handwritten Geek notes */
.note {
  display: inline-block;
  font-family: var(--font-sans);
  font-weight: 750;
  font-size: 1em;
  letter-spacing: -.01em;
  line-height: 1;
  letter-spacing: 0;
  transform: rotate(-2deg);
  max-width: 100%;
}
.note--pink { color: var(--pink); }
.note--pink-ink { color: var(--pink-ink); }
.note--ink { color: var(--ink); }

/* ---------- Buttons, links, chips ---------- */
.btn {
  --key: var(--yellow-deep);
  display: inline-flex; align-items: center; justify-content: center; gap: .55em;
  min-height: 48px; padding: .78em 1.3em;
  border: 2px solid transparent; border-radius: 12px;
  font-family: var(--font-sans); font-size: 1rem; font-weight: 700; line-height: 1.1; letter-spacing: -.005em;
  text-decoration: none; text-align: center;
  cursor: pointer;
  transition: transform .15s var(--ease), box-shadow .15s var(--ease), background-color .2s, color .2s, border-color .2s;
}
.btn .icon { width: 1.15em; height: 1.15em; transition: transform .2s var(--ease); }
@media (hover: hover) { .btn:hover .icon { transform: translateX(3px); } }
.btn--primary { background: var(--yellow); color: var(--ink); box-shadow: 0 4px 0 var(--key); }
@media (hover: hover) { .btn--primary:hover { transform: translateY(-1px); box-shadow: 0 5px 0 var(--key); } }
.btn--primary:active { transform: translateY(3px); box-shadow: 0 1px 0 var(--key); }
.btn--ink { --key: #000; background: var(--ink); color: var(--on-ink); box-shadow: 0 4px 0 #000; }
@media (hover: hover) { .btn--ink:hover { transform: translateY(-1px); box-shadow: 0 5px 0 #000; color: var(--yellow); } }
.btn--ink:active { transform: translateY(3px); box-shadow: 0 1px 0 #000; }
.section--yellow .btn--ink { box-shadow: 0 4px 0 rgba(0, 0, 0, .35); }
.btn--ghost { background: transparent; color: inherit; border-color: currentColor; }
@media (hover: hover) { .btn--ghost:hover { background: var(--ink); color: var(--yellow); border-color: var(--ink); } }
@media (hover: hover) { .section--ink .btn--ghost:hover, .hero .btn--ghost:hover { background: var(--yellow); color: var(--ink); border-color: var(--yellow); } }
.btn--outline-light { background: transparent; color: var(--on-ink); border-color: rgba(255, 255, 255, .34); }
@media (hover: hover) { .btn--outline-light:hover { border-color: var(--yellow); color: var(--yellow); } }
.btn--lg { min-height: 56px; padding: .95em 1.55em; font-size: 1.07rem; border-radius: 14px; }
.btn--sm { min-height: 44px; padding: .6em 1.05em; font-size: .95rem; border-radius: 10px; }
.btn--block { width: 100%; }

.link-arrow {
  display: inline-flex; align-items: center; gap: .4em;
  font-weight: 700; color: var(--ink);
  text-decoration: underline; text-decoration-color: var(--yellow); text-decoration-thickness: 3px; text-underline-offset: .28em;
}
.link-arrow .icon { width: 1.05em; height: 1.05em; transition: transform .2s var(--ease); }
@media (hover: hover) { .link-arrow:hover .icon { transform: translateX(3px); } }
@media (hover: hover) { .link-arrow:hover { text-decoration-color: var(--ink); } }
.link-arrow--light { color: var(--yellow); text-decoration-color: rgba(255, 215, 1, .4); }
@media (hover: hover) { .link-arrow--light:hover { text-decoration-color: var(--yellow); } }
.link-arrow--ink { color: var(--ink); text-decoration-color: var(--ink); }
.link-quiet {
  display: inline-flex; align-items: center; gap: .35em;
  background: none; border: 0; padding: 0;
  color: var(--text-2); font-weight: 600; font-size: .95rem;
  text-decoration: underline; text-underline-offset: .22em;
}
@media (hover: hover) { .link-quiet:hover { color: var(--ink); } }

.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chip {
  display: inline-flex; align-items: center; gap: .45em;
  padding: .5em .95em; min-height: 40px;
  border: 1.5px solid var(--paper-line); border-radius: 999px;
  background: var(--white); color: var(--ink);
  font-size: .92rem; font-weight: 600; line-height: 1.2;
  text-decoration: none;
  transition: border-color .2s, background-color .2s, color .2s;
}
@media (hover: hover) { a.chip:hover { border-color: var(--ink); } }
.chip em { font-style: normal; font-family: var(--font-sans); font-size: .82rem; letter-spacing: 0; background: var(--yellow); padding: .15em .45em; border-radius: 5px; font-variant-numeric: tabular-nums; }
.chips--quiet .chip { background: var(--paper); border-color: transparent; min-height: 36px; font-size: .88rem; }
.chip--toggle { cursor: pointer; }
@media (hover: hover) { .chip--toggle:hover { border-color: var(--ink); } }
.chip--toggle.is-active { background: var(--ink); border-color: var(--ink); color: var(--yellow); }

.tag {
  display: inline-block;
  font-family: var(--font-sans); font-size: .8rem; font-weight: 700;
  letter-spacing: 0; line-height: 1;
  background: var(--yellow); color: var(--ink);
  padding: .42em .6em; border-radius: 6px; font-variant-numeric: tabular-nums; }

.ticks { display: grid; gap: .65em; }
.ticks li { position: relative; padding-left: 1.85em; }
.ticks li::before {
  content: ""; position: absolute; left: 0; top: .2em;
  width: 1.25em; height: 1.25em; border-radius: 50%;
  background: var(--yellow) url("/case-studies/concepts/_assets/dfa44ae8818c6b4aa1deef27.svg") center / 70% no-repeat;
}
.ticks--cols { grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); column-gap: 2em; }

/* ---------- Utility bar + header ---------- */
.utility { background: var(--yellow); color: var(--ink); font-size: .82rem; }
.utility__inner { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 38px; padding-block: 6px; }
.utility__award { display: flex; align-items: center; gap: .55em; line-height: 1.3; }
.utility__award .icon { width: 1.15em; height: 1.15em; }
.utility__links { display: flex; align-items: center; gap: 22px; flex: none; }
.utility__links a { display: inline-flex; align-items: center; gap: .4em; font-weight: 600; text-decoration: none; }
@media (hover: hover) { .utility__links a:hover { text-decoration: underline; } }
.utility__links .icon { width: 1.05em; height: 1.05em; }

.site-header {
  position: sticky; top: 0; z-index: 100;
  background: var(--ink);
  color: var(--on-ink);
  border-bottom: 1px solid rgba(255, 255, 255, .07);
  transition: transform .3s var(--ease), box-shadow .3s;
}
.site-header.is-hidden { transform: translateY(-100%); box-shadow: none; }
.site-header.is-scrolled { box-shadow: 0 10px 30px rgba(0, 0, 0, .35); }
.site-header__inner { display: flex; align-items: center; gap: 28px; height: var(--header-h); }
.site-header__logo { flex: none; display: block; border-radius: 6px; }
.site-header__logo img { width: auto; height: 44px; aspect-ratio: 94 / 48; }
.nav { margin-inline: auto; }
.nav__list { display: flex; gap: clamp(16px, 2vw, 30px); }
.nav__list a {
  position: relative; display: block; padding: 8px 0;
  color: var(--on-ink-2); font-weight: 600; font-size: .98rem; text-decoration: none;
  transition: color .2s;
}
.nav__list a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 2px; height: 3px; border-radius: 2px;
  background: var(--yellow); transform: scaleX(0); transform-origin: left; transition: transform .25s var(--ease);
}
.nav__list a[aria-current="true"] { color: var(--on-ink); }
@media (hover: hover) { .nav__list a:hover { color: var(--on-ink); } }
.nav__list a[aria-current="true"]::after { transform: scaleX(1); }
@media (hover: hover) { .nav__list a:hover::after { transform: scaleX(1); } }
.site-header__actions { display: flex; align-items: center; gap: 14px; flex: none; margin-left: auto; }
.site-header__phone { display: inline-flex; align-items: center; gap: .45em; color: var(--on-ink); font-weight: 650; font-size: .95rem; text-decoration: none; white-space: nowrap; }
.site-header__phone .icon { color: var(--yellow); }
@media (hover: hover) { .site-header__phone:hover { color: var(--yellow); } }
.menu-toggle {
  display: none; place-items: center;
  width: 44px; height: 44px; border-radius: 12px;
  background: transparent; border: 1.5px solid rgba(255, 255, 255, .22); color: var(--on-ink);
}
.menu-toggle .icon { width: 24px; height: 24px; }
.menu-toggle[aria-expanded="true"] { background: var(--yellow); color: var(--ink); border-color: var(--yellow); }

.mobile-menu { background: var(--ink-2); border-top: 1px solid var(--ink-line); max-height: calc(100vh - var(--header-h)); overflow-y: auto; }
.mobile-menu nav { padding-block: 12px 24px; }
.mobile-menu__list a {
  display: block; padding: 14px 0; border-bottom: 1px solid var(--ink-line);
  color: var(--on-ink); font-size: 1.35rem; font-weight: 700; letter-spacing: -.01em; text-decoration: none;
}
@media (hover: hover) { .mobile-menu__list a:hover { color: var(--yellow); } }
.mobile-menu__ctas { display: grid; gap: 12px; margin-top: 22px; }

@media (max-width: 1180px) { .site-header__phone span { display: none; } }
@media (max-width: 1023px) {
  :root { --header-h: 78px; }
  .nav, .site-header__phone { display: none; }
  .menu-toggle { display: grid; }
}
@media (max-width: 760px) {
  .utility__links { display: none; }
  .utility__inner { justify-content: center; text-align: center; }
  .site-header__logo img { height: 40px; }
}
@media (max-width: 420px) {
  .site-header .btn--sm { padding-inline: .8em; font-size: .9rem; }
  .utility { font-size: .75rem; }
}

/* ---------- Hero ---------- */
.hero {
  position: relative; isolation: isolate; overflow: hidden;
  background:
    radial-gradient(60rem 40rem at 88% 10%, rgba(255, 215, 1, .13), transparent 60%),
    linear-gradient(rgba(255, 255, 255, .035) 1px, transparent 1px) 0 0 / 48px 48px,
    linear-gradient(90deg, rgba(255, 255, 255, .035) 1px, transparent 1px) 0 0 / 48px 48px,
    var(--ink);
  color: var(--on-ink);
  padding-block: clamp(40px, 4.4vw, 68px) clamp(64px, 7vw, 104px);
}
.hero__watermark {
  position: absolute; z-index: -1; right: -8%; top: -6%;
  width: min(68vw, 980px); height: auto; aspect-ratio: 105.3 / 68.6;
  color: rgba(255, 255, 255, .028); transform: rotate(-9deg);
  pointer-events: none;
}
.hero__grid { display: grid; gap: clamp(40px, 5vw, 72px); align-items: start; }
@media (min-width: 1024px) { .hero__grid { grid-template-columns: minmax(0, 1.12fr) minmax(0, .88fr); } }
.hero .display { color: var(--on-ink); max-width: 15ch; font-size: clamp(2.6rem, 1rem + 3.9vw, 4.4rem); }
.hero__lede { color: var(--on-ink-2); max-width: 36em; margin-top: 1.25rem; }
.hero__ctas { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 1.8rem; }
.hero__reassure { display: flex; flex-wrap: wrap; align-items: center; gap: .45em .6em; margin-top: 1.1rem; color: var(--on-ink-2); font-size: .95rem; }
.hero__reassure > .icon { color: var(--yellow); width: 1.1em; height: 1.1em; }
.hero__reassure .note { font-size: 1.02rem; margin-left: .2em; }
.hero__proof { display: flex; flex-wrap: wrap; gap: 14px 0; margin-top: 2rem; padding-top: 1.6rem; border-top: 1px solid var(--ink-line); max-width: 560px; }
.hero__proof li { flex: 1 1 140px; padding-right: 18px; margin-right: 18px; border-right: 1px solid var(--ink-line); }
.hero__proof li:last-child { border-right: 0; margin-right: 0; }
.hero__proof strong { display: block; font-size: 1.65rem; line-height: 1.05; letter-spacing: -.03em; font-weight: 800; color: var(--yellow); }
.hero__proof span { display: block; font-size: .88rem; color: var(--on-ink-3); margin-top: .25em; }

/* The "Geek glasses" card */
.hero__visual { position: relative; }
@media (min-width: 1024px) { .hero__visual { margin-top: 44px; } }
/* Short laptop screens (1280x720): keep the whole card, attribution included, clear of the floating CTA */
@media (min-width: 1024px) and (max-height: 760px) {
  .hero__visual { margin-top: 8px; }
  .lens-card__chart { height: 58px; }
  .lens-row { padding-block: 8px; }
  .lens-card { padding-block: 20px 18px; }
  .lens-card__caption { margin-top: 10px; }
}
.lens-card {
  position: relative;
  background: var(--paper);
  color: var(--text);
  border-radius: var(--radius-l);
  padding: clamp(20px, 2.4vw, 28px);
  box-shadow: 0 50px 90px -30px rgba(0, 0, 0, .75), 0 0 0 1px rgba(255, 255, 255, .06);
}
.lens-card::before { /* a strip of yellow like a highlighter cap */
  content: ""; position: absolute; left: 28px; right: 28px; top: -7px; height: 7px; border-radius: 6px 6px 0 0;
  background: var(--yellow);
}
.lens-card__top { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding-bottom: 14px; border-bottom: 1.5px dashed var(--paper-line); }
.lens-card__title { display: inline-flex; align-items: center; gap: .55em; font-family: var(--font-sans); font-size: .92rem; font-weight: 700; letter-spacing: 0; font-variant-numeric: tabular-nums; }
.lens-card__dot { width: .7em; height: .7em; border-radius: 50%; background: var(--green); transition: background-color .4s; }
.lens-card[data-state="off"] .lens-card__dot { background: var(--pink-ink); }

.glasses-switch {
  display: inline-flex; align-items: center; gap: 10px;
  background: none; border: 0; padding: 4px; border-radius: 999px;
  font-family: var(--font-sans); font-size: .86rem; font-weight: 700; letter-spacing: 0;
  color: var(--text-2); font-variant-numeric: tabular-nums; }
.glasses-switch__track {
  position: relative; width: 62px; height: 34px; border-radius: 999px;
  background: var(--ink); transition: background-color .35s var(--ease);
}
.glasses-switch__thumb {
  position: absolute; top: 3px; left: 3px; width: 28px; height: 28px; border-radius: 50%;
  display: grid; place-items: center;
  background: var(--yellow); color: var(--ink);
  transform: translateX(28px);
  transition: transform .35s var(--ease), background-color .35s;
}
.glasses-switch__thumb svg { width: 20px; height: 14px; }
.glasses-switch__state { display: grid; min-width: 2.2em; text-align: left; color: var(--ink); }
.glasses-switch__state > span { grid-area: 1 / 1; transition: opacity .3s; }
.glasses-switch__state .s-off, .glasses-switch[aria-checked="false"] .s-on { opacity: 0; }
.glasses-switch[aria-checked="false"] .s-off { opacity: 1; }
.glasses-switch[aria-checked="false"] .glasses-switch__track { background: var(--paper-line); }
.glasses-switch[aria-checked="false"] .glasses-switch__thumb { transform: translateX(0); background: var(--white); }

.lens-card__rows { display: grid; margin-top: 6px; }
.lens-row { display: grid; grid-template-columns: 7.2em 1fr; align-items: center; gap: 12px; padding: 10px 0; border-bottom: 1px solid var(--paper-line); }
.lens-row dt { font-family: var(--font-sans); font-size: .88rem; font-weight: 600; letter-spacing: 0; color: var(--text-3); font-variant-numeric: tabular-nums; }
.lens-row dd { display: grid; font-size: 1.12rem; font-weight: 650; letter-spacing: -.01em; line-height: 1.25; }
.lens-row dd > span { grid-area: 1 / 1; transition: opacity .5s var(--ease), filter .6s var(--ease), transform .5s var(--ease); }
.lens-row__on b { font-size: 1.45rem; font-weight: 800; letter-spacing: -.03em; background: linear-gradient(var(--yellow), var(--yellow)) 0 88% / 100% .42em no-repeat; padding: 0 .05em; }
.lens-row__on small { margin-left: .35em; font-family: var(--font-sans); font-size: .86rem; font-weight: 600; color: var(--text-3); text-decoration: line-through; text-decoration-color: var(--pink-ink); font-variant-numeric: tabular-nums; }
.lens-row__off { color: var(--text-3); filter: blur(3px); opacity: 0; }
.lens-card[data-state="off"] .lens-row__off { opacity: 1; }
.lens-card[data-state="off"] .lens-row__on { opacity: 0; filter: blur(6px); transform: translateY(4px); }

.lens-card__chart { height: 84px; margin-top: 14px; }
.lens-card__chart svg { width: 100%; height: 100%; overflow: visible; }
.chart-grid path { stroke: var(--paper-line); stroke-width: 1; stroke-dasharray: 3 5; vector-effect: non-scaling-stroke; fill: none; }
.chart-noise { fill: none; stroke: var(--text-3); stroke-width: 2; stroke-linejoin: round; opacity: 0; filter: blur(1.6px); transition: opacity .5s; }
.chart-area { fill: var(--yellow-soft); opacity: 1; transition: opacity .6s .3s; }
.chart-line { fill: none; stroke: var(--ink); stroke-width: 3.5; stroke-linecap: round; stroke-linejoin: round; stroke-dasharray: 1; stroke-dashoffset: 0; transition: stroke-dashoffset 1.2s var(--ease); }
.chart-arrow { fill: none; stroke: var(--ink); stroke-width: 3.5; stroke-linecap: round; stroke-linejoin: round; transition: opacity .3s .9s; }
.lens-card[data-state="off"] .chart-noise { opacity: 1; }
.lens-card[data-state="off"] .chart-area { opacity: 0; transition-delay: 0s; }
.lens-card[data-state="off"] .chart-line { stroke-dashoffset: 1; transition-duration: .3s; }
.lens-card[data-state="off"] .chart-arrow { opacity: 0; transition-delay: 0s; }
/* Intro: glasses off, then on. Pure CSS so nothing flashes; JS adds .is-touched on first click. */
.lens-card:not(.is-touched) .lens-row__off { animation: fade-out .5s var(--ease) 1.6s both; }
.lens-card:not(.is-touched) .lens-row__on { animation: focus-in .7s var(--ease) 1.7s both; }
.lens-card:not(.is-touched) .lens-card__dot { animation: dot-on .4s 1.6s both; }
.lens-card:not(.is-touched) .chart-noise { animation: fade-out .5s 1.6s both; }
.lens-card:not(.is-touched) .chart-line { animation: draw 1.2s var(--ease) 1.8s both; }
.lens-card:not(.is-touched) .chart-area { animation: fade-in .7s 2.4s both; }
.lens-card:not(.is-touched) .chart-arrow { animation: fade-in .3s 2.8s both; }
.lens-card:not(.is-touched) .glasses-switch__track { animation: track-on .35s 1.5s both; }
.lens-card:not(.is-touched) .glasses-switch__thumb { animation: thumb-on .35s var(--ease) 1.5s both; }
.lens-card:not(.is-touched) .s-off { animation: fade-out .2s 1.5s both; }
.lens-card:not(.is-touched) .s-on { animation: fade-in .2s 1.6s both; }
@keyframes fade-out { from { opacity: 1; } to { opacity: 0; } }
@keyframes fade-in { from { opacity: 0; } to { opacity: 1; } }
@keyframes focus-in { from { opacity: 0; transform: translateY(4px); } to { opacity: 1; transform: none; } }
@keyframes dot-on { from { background-color: var(--pink-ink); } }
@keyframes draw { from { stroke-dashoffset: 1; } to { stroke-dashoffset: 0; } }
@keyframes track-on { from { background-color: var(--paper-line); } }
@keyframes thumb-on { from { transform: translateX(0); background-color: var(--white); } }
.lens-card__caption { margin-top: 14px; font-size: .84rem; line-height: 1.45; color: var(--text-2); }
.lens-card__caption a { font-weight: 700; color: var(--ink); }

.geek-stack { display: flex; align-items: center; gap: 16px; margin-top: 24px; color: var(--on-ink-2); font-size: .95rem; line-height: 1.4; }
.geek-stack__faces { display: flex; flex: none; }
.geek-stack__faces li { width: 46px; height: 46px; border-radius: 50%; background: var(--yellow); border: 3px solid var(--ink); overflow: hidden; margin-left: -12px; }
.geek-stack__faces li:first-child { margin-left: 0; }
.geek-stack__faces img { width: 100%; height: 100%; object-fit: cover; }
.geek-stack strong { color: var(--on-ink); }
.geek-stack a { color: var(--yellow); font-weight: 700; }
@media (max-width: 520px) {
  .geek-stack { flex-direction: column; align-items: flex-start; }
  .lens-row { grid-template-columns: 6.2em 1fr; }
  .glasses-switch__label { display: none; }
}

/* ---------- Clients ---------- */
.clients { background: var(--ink-2); color: var(--on-ink-2); padding-block: 26px 30px; border-top: 1px solid rgba(255, 255, 255, .05); }
.clients__inner { display: flex; align-items: center; justify-content: space-between; gap: 16px; margin-bottom: 16px; }
.clients__title { font-family: var(--font-sans); font-size: .88rem; font-weight: 600; letter-spacing: 0; color: var(--on-ink-3); font-variant-numeric: tabular-nums; }
.clients__title span { color: var(--on-ink-3); }
.marquee-toggle { display: grid; place-items: center; width: 36px; height: 36px; border-radius: 50%; border: 1px solid var(--ink-line); background: transparent; color: var(--on-ink-2); flex: none; }
@media (hover: hover) { .marquee-toggle:hover { color: var(--yellow); border-color: var(--yellow); } }
.marquee-toggle .icon { width: 14px; height: 14px; }
.marquee {
  display: flex; overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
}
.marquee__track { display: flex; flex: none; align-items: center; gap: 0; animation: marquee 70s linear infinite; }
.marquee.is-paused .marquee__track { animation-play-state: paused; }
@media (hover: hover) { .marquee:hover .marquee__track { animation-play-state: paused; } }
.marquee__track li {
  display: flex; align-items: center; gap: 28px; padding-right: 28px;
  font-size: clamp(1.15rem, 1rem + .5vw, 1.45rem); font-weight: 700; letter-spacing: -.02em; white-space: nowrap; color: var(--on-ink);
  opacity: .82;
}
.marquee__track li::after {
  content: ""; width: 30px; height: 20px; flex: none;
  background: url("/case-studies/concepts/_assets/6c6f4bca2cf1c7122492e050.svg") center / contain no-repeat;
  opacity: .9;
}
@keyframes marquee { to { transform: translateX(-100%); } }

/* ---------- Sections ---------- */
.section { padding-block: var(--section); position: relative; }
.section--paper { background: var(--paper); }
.section--white { background: var(--white); }
.section--ink { background: var(--ink); color: var(--on-ink); }
.section--ink .lede { color: var(--on-ink-2); }
.section--yellow { background: var(--yellow); color: var(--ink); }
.section--yellow .lede { color: rgba(15, 16, 19, .78); }
.grid-paper {
  background-image:
    linear-gradient(rgba(15, 16, 19, .045) 1px, transparent 1px),
    linear-gradient(90deg, rgba(15, 16, 19, .045) 1px, transparent 1px);
  background-size: 32px 32px;
  background-position: -1px -1px;
}
.section-head { margin-bottom: clamp(40px, 5.5vw, 72px); }
.section-head .lede { max-width: 34em; }
.section-head--split { display: grid; gap: 22px 56px; align-items: end; }
@media (min-width: 900px) { .section-head--split { grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); } }
.section-head--center { text-align: center; max-width: 920px; margin-inline: auto; }
.section-head--center .kicker { text-align: center; }
.section-head__attrib { margin-top: 1rem; font-family: var(--font-sans); font-size: .92rem; letter-spacing: 0; color: var(--text-3); font-variant-numeric: tabular-nums; }

/* ---------- 01 Problem ---------- */
.symptoms { display: grid; gap: 18px; counter-reset: symptom; }
@media (min-width: 720px) { .symptoms { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1100px) { .symptoms { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.symptom {
  counter-increment: symptom;
  display: flex; flex-direction: column;
  background: var(--white); border: 1px solid var(--paper-line); border-radius: var(--radius);
  padding: 26px 26px 22px;
  transition: transform .25s var(--ease), box-shadow .25s var(--ease), border-color .25s;
}
@media (hover: hover) { .symptom:hover { transform: translateY(-4px); border-color: var(--ink); box-shadow: 6px 6px 0 var(--ink); } }
.symptom__q { font-size: 1.32rem; line-height: 1.22; font-weight: 750; letter-spacing: -.018em; margin-bottom: 22px; }
.symptom__fix { margin-top: auto; padding-top: 16px; border-top: 1.5px dashed var(--paper-line); color: var(--text-2); font-size: .98rem; line-height: 1.5; }
.symptom__fix .tag { margin-right: .7em; vertical-align: .12em; }
.problem__close { margin-top: clamp(36px, 5vw, 56px); text-align: center; font-size: clamp(1.15rem, 1rem + .5vw, 1.4rem); font-weight: 650; letter-spacing: -.01em; }
.problem__close .note { font-size: 1em; margin-left: .1em; }

/* ---------- 02 Services ---------- */
.services { display: grid; gap: 20px; }
@media (min-width: 900px) { .services { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.service {
  display: flex; flex-direction: column; gap: 14px;
  background: var(--paper); border: 1px solid var(--paper-line); border-radius: var(--radius-l);
  padding: clamp(24px, 3vw, 34px);
  transition: transform .25s var(--ease), box-shadow .25s var(--ease);
}
@media (hover: hover) { .service:not(.service--feature):hover { transform: translateY(-4px); box-shadow: 0 24px 40px -24px rgba(15, 16, 19, .35); } }
.service__for { font-family: var(--font-sans); font-size: .86rem; font-weight: 700; letter-spacing: 0; color: var(--text-2); font-variant-numeric: tabular-nums; }
.service__name { font-size: clamp(1.55rem, 1.3rem + .8vw, 1.9rem); line-height: 1.08; letter-spacing: -.025em; font-weight: 800; }
.service__promise { font-size: 1.12rem; line-height: 1.35; font-weight: 700; letter-spacing: -.01em; }
.service > p:not([class]) { color: var(--text-2); }
.service .ticks { margin-top: 4px; font-size: .97rem; }
.service__links { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 22px; margin-top: auto; padding-top: 12px; }
.service--feature {
  position: relative; overflow: hidden;
  background: var(--yellow); border-color: var(--yellow);
}
.service--feature .service__for { color: var(--ink); }
.service--feature > p:not([class]) { color: rgba(15, 16, 19, .82); }
.service--feature .ticks li::before { background-color: var(--white); }
.service--feature .link-arrow { text-decoration-color: var(--ink); }
@media (hover: hover) { .service--feature .link-arrow:hover { text-decoration-color: rgba(15, 16, 19, .4); } }
.service--feature::after {
  content: ""; position: absolute; right: -60px; bottom: -40px; width: 360px; height: 236px;
  background: url("/case-studies/concepts/_assets/c37f349bc5ab2c4127825f5b.svg") center / contain no-repeat; opacity: .07;
  pointer-events: none;
}
@media (min-width: 900px) {
  .service--feature { grid-column: 1 / -1; display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); column-gap: 48px; align-items: start; padding: 44px 48px; }
  .service--feature > * { grid-column: 1; }
  .service--feature .service__name { font-size: clamp(2.2rem, 1.4rem + 2vw, 3.2rem); }
  .service--feature .service__promise { font-size: 1.35rem; }
  .service--feature .ticks { grid-column: 2; grid-row: 1 / span 4; align-self: center; font-size: 1.05rem; gap: 1em; padding: 26px 28px; background: rgba(255, 255, 255, .55); border-radius: var(--radius); }
  .service--feature .service__links { grid-column: 2; }
}
.more-geekery { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 22px; margin-top: 36px; padding-top: 30px; border-top: 1px solid var(--paper-line); }
.more-geekery__title { font-family: var(--font-sans); font-size: .9rem; font-weight: 700; letter-spacing: 0; color: var(--text-2); font-variant-numeric: tabular-nums; }

/* ---------- 03 Your Sales Director: compare + calculator ---------- */
.compare-wrap { margin-bottom: clamp(48px, 6vw, 80px); }
.compare { width: 100%; border-collapse: separate; border-spacing: 0; font-size: 1rem; }
.compare th, .compare td { text-align: left; vertical-align: top; padding: 18px 20px; border-bottom: 1px solid var(--ink-line); }
.compare thead th { font-family: var(--font-sans); font-size: .9rem; font-weight: 700; letter-spacing: 0; color: var(--on-ink-3); padding-bottom: 16px; vertical-align: bottom; font-variant-numeric: tabular-nums; }
.compare tbody th { font-weight: 700; color: var(--on-ink); width: 18%; }
.compare td { color: var(--on-ink-2); }
.compare .compare__us { background: var(--yellow); color: var(--ink); font-weight: 650; border-bottom-color: rgba(15, 16, 19, .14); }
.compare thead .compare__us { border-radius: 18px 18px 0 0; color: var(--ink); padding-top: 20px; }
.compare tbody tr:last-child .compare__us { border-radius: 0 0 18px 18px; border-bottom: 0; }
.compare__badge { display: inline-flex; align-items: center; gap: .6em; font-family: var(--font-sans); font-size: 1.1rem; font-weight: 800; letter-spacing: -.01em; text-transform: none; }
.compare__badge svg { width: 34px; height: 22px; }
@media (max-width: 759px) {
  .compare thead { display: none; }
  .compare, .compare tbody, .compare tr, .compare th, .compare td { display: block; width: 100%; }
  .compare tr { margin-bottom: 18px; border: 1px solid var(--ink-line); border-radius: var(--radius); overflow: hidden; }
  .compare tbody th { padding: 14px 18px; background: var(--ink-3); width: 100%; }
  .compare td { padding: 12px 18px; }
  .compare td::before { content: attr(data-label); display: block; font-family: var(--font-sans); font-size: .82rem; font-weight: 700; letter-spacing: 0; color: var(--on-ink-3); margin-bottom: 2px; font-variant-numeric: tabular-nums; }
  .compare td.compare__us::before { color: rgba(15, 16, 19, .7); }
  .compare tbody tr:last-child .compare__us { border-radius: 0; }
}

.calc {
  display: grid; gap: 32px 56px;
  background: var(--ink-2); border: 1px solid var(--ink-line); border-radius: var(--radius-l);
  padding: clamp(24px, 4vw, 48px);
}
@media (min-width: 980px) { .calc { grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); } .calc__intro { grid-column: 1 / -1; } }
.calc__intro { max-width: 640px; }
.calc__intro p:last-child { color: var(--on-ink-2); margin-top: .6rem; }
.calc__inputs { display: grid; gap: 22px; align-content: start; }
.range { display: grid; grid-template-columns: 1fr auto; align-items: baseline; gap: 10px 12px; }
.range label { font-weight: 650; color: var(--on-ink); }
.range output { font-family: var(--font-sans); font-weight: 700; font-size: 1rem; color: var(--yellow); font-variant-numeric: tabular-nums; }
.range input { grid-column: 1 / -1; }
input[type="range"] {
  --fill: 50%;
  -webkit-appearance: none; appearance: none;
  width: 100%; height: 28px; background: transparent; margin: 0; cursor: pointer;
}
input[type="range"]::-webkit-slider-runnable-track {
  height: 6px; border-radius: 6px;
  background: linear-gradient(90deg, var(--yellow) var(--fill), var(--ink-3) var(--fill));
}
input[type="range"]::-moz-range-track { height: 6px; border-radius: 6px; background: var(--ink-3); }
input[type="range"]::-moz-range-progress { height: 6px; border-radius: 6px; background: var(--yellow); }
input[type="range"]::-webkit-slider-thumb {
  -webkit-appearance: none; appearance: none;
  width: 24px; height: 24px; margin-top: -9px; border-radius: 50%;
  background: var(--yellow); border: 4px solid var(--ink-2); box-shadow: 0 0 0 2px var(--yellow);
  transition: transform .15s;
}
input[type="range"]::-moz-range-thumb { width: 18px; height: 18px; border-radius: 50%; background: var(--yellow); border: 4px solid var(--ink-2); box-shadow: 0 0 0 2px var(--yellow); }
input[type="range"]:active::-webkit-slider-thumb { transform: scale(1.12); }
input[type="range"]:focus-visible { outline-offset: 4px; }

.calc__result { background: var(--ink); border-radius: var(--radius); padding: clamp(20px, 3vw, 32px); border: 1px solid var(--ink-line); }
.calc__label { font-family: var(--font-sans); font-size: .88rem; font-weight: 700; letter-spacing: 0; color: var(--on-ink-3); font-variant-numeric: tabular-nums; }
.calc__total { font-size: clamp(2.8rem, 2rem + 3vw, 4.2rem); font-weight: 800; letter-spacing: -.045em; line-height: 1.02; color: var(--yellow); margin-top: .2em; font-variant-numeric: tabular-nums; }
.calc__month { color: var(--on-ink-2); margin-top: .35em; }
.calc__month span { color: var(--on-ink); font-weight: 700; }
.calc__bar { display: flex; height: 14px; border-radius: 8px; overflow: hidden; margin-top: 22px; background: var(--ink-3); }
.seg { display: block; height: 100%; transition: width .45s var(--ease); }
.seg--salary { background: #F4F1E8; width: 56.1%; }
.seg--bonus { background: #A9AFBC; width: 14%; }
.seg--ni { background: var(--yellow); width: 10.8%; }
.seg--pension { background: #6E7585; width: 2.8%; }
.seg--benefits { background: #4A505D; width: 5%; }
.seg--fee { background: var(--pink); width: 11.2%; }
.calc__legend { display: flex; flex-wrap: wrap; gap: 8px 16px; margin-top: 12px; font-size: .82rem; color: var(--on-ink-2); }
.calc__legend li { display: inline-flex; align-items: center; gap: .45em; }
.calc__legend i { width: 10px; height: 10px; border-radius: 3px; display: inline-block; }
.calc__legend span { color: var(--yellow); font-family: var(--font-sans); font-size: .9rem; font-variant-numeric: tabular-nums; }
.calc__vs { display: grid; gap: 16px; margin-top: 24px; padding-top: 22px; border-top: 1.5px dashed var(--ink-line); }
.calc__vs p { color: var(--on-ink-2); }
.calc__vs strong { color: var(--on-ink); }
.calc__vs .btn { justify-self: start; }
@media (max-width: 640px) { .calc__vs .btn, .case__copy .btn { justify-self: stretch; width: 100%; } }
.calc__small { margin-top: 18px; font-size: .78rem; line-height: 1.5; color: var(--on-ink-3); }

/* ---------- 04 How it works ---------- */
.steps { position: relative; display: grid; gap: 34px; counter-reset: step; }
.step { position: relative; padding-left: 82px; }
.step__num {
  position: absolute; left: 0; top: -4px;
  display: grid; place-items: center;
  width: 64px; height: 52px;
  background: var(--ink); color: var(--yellow);
  -webkit-mask: url("/case-studies/concepts/_assets/71c707dc0abc249db1a6c623.svg") center / 100% 100% no-repeat;
  mask: url("/case-studies/concepts/_assets/71c707dc0abc249db1a6c623.svg") center / 100% 100% no-repeat;
  font-size: 1.55rem; font-weight: 800; letter-spacing: -.02em;
  padding-bottom: 4px;
}
.step__title { font-size: 1.3rem; line-height: 1.2; font-weight: 800; letter-spacing: -.02em; margin-bottom: .45em; }
.step p { color: var(--text-2); }
.steps__line { display: none; }
@media (max-width: 999px) {
  .steps::before { content: ""; position: absolute; left: 31px; top: 54px; bottom: 30px; border-left: 2px dashed var(--paper-line); }
}
@media (min-width: 1000px) {
  .steps { grid-template-columns: repeat(4, minmax(0, 1fr)); column-gap: 0; padding-top: 150px; }
  .step { padding: 0 18px; text-align: center; }
  .step__num { left: 50%; transform: translateX(-50%); width: 78px; height: 63px; font-size: 1.85rem; }
  .step:nth-child(1) .step__num { top: -74px; }
  .step:nth-child(2) .step__num { top: -100px; }
  .step:nth-child(3) .step__num { top: -126px; }
  .step:nth-child(4) .step__num { top: -152px; }
  .steps__line { display: block; position: absolute; top: 0; left: 0; width: 100%; height: 150px; pointer-events: none; overflow: visible; }
}
.steps-wrap { position: relative; }
.steps__line path { fill: none; stroke: var(--ink); stroke-width: 3; stroke-dasharray: .1 9; stroke-linecap: round; stroke-linejoin: round; vector-effect: non-scaling-stroke; }
.steps__line .steps__arrowhead { stroke-dasharray: none; }

/* ---------- Case study ---------- */
.case__grid { display: grid; gap: clamp(40px, 5vw, 72px); align-items: center; }
@media (min-width: 1000px) { .case__grid { grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); } }
.case__title {
  display: flex; flex-wrap: wrap; align-items: center; gap: .1em .25em;
  font-size: clamp(3rem, 1.3rem + 5.4vw, 6.1rem); line-height: .95; letter-spacing: -.055em; font-weight: 800;
  margin-bottom: .2em;
}
.case__was { color: rgba(15, 16, 19, .6); text-decoration: line-through; text-decoration-thickness: .07em; text-decoration-color: var(--ink); }
.case__arrow { width: .62em; height: .62em; }
.case__sub { font-size: clamp(1.3rem, 1.1rem + .8vw, 1.75rem); font-weight: 800; line-height: 1.2; letter-spacing: -.02em; margin-bottom: 1rem; max-width: 22em; }
.case__copy > p:not([class]) { max-width: 36em; color: rgba(15, 16, 19, .82); }
.case__quote { margin: 30px 0 34px; padding: 4px 0 4px 22px; border-left: 4px solid var(--ink); }
.case__quote blockquote { margin: 0; }
.case__quote p { font-size: clamp(1.25rem, 1.1rem + .6vw, 1.6rem); line-height: 1.3; font-weight: 700; letter-spacing: -.02em; }
.case__quote figcaption { margin-top: .8rem; font-size: .92rem; color: rgba(15, 16, 19, .78); }
.case__data { background: var(--white); border-radius: var(--radius-l); padding: clamp(22px, 3vw, 34px); box-shadow: 10px 10px 0 var(--ink); }
.case__chart { display: grid; gap: 14px; }
.bar-row { display: grid; grid-template-columns: 3.4em 1fr; align-items: center; gap: 12px; }
.bar-row__label { font-family: var(--font-sans); font-weight: 700; font-size: .92rem; color: var(--text-2); font-variant-numeric: tabular-nums; }
.bar { display: flex; height: 44px; border-radius: 10px; overflow: hidden; background: var(--paper); }
.bar__won, .bar__lost { display: flex; align-items: center; height: 100%; padding: 0 12px; font-size: .84rem; white-space: nowrap; transition: width 1.1s var(--ease); }
.bar__won { background: var(--ink); color: var(--yellow); }
.bar__lost { flex: 1; background: var(--pink); color: var(--ink); justify-content: flex-end; }
.bar__won--fy25 { width: 63%; }
.bar__won--fy26 { width: 97.8%; }
.bar__lost--slim { padding: 0; }
.js .case__data:not(.is-in) .bar__won { width: 8%; }
.bar-note { font-family: var(--font-sans); font-size: .86rem; color: var(--text-3); text-align: right; font-variant-numeric: tabular-nums; }
.case__stats { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; margin-top: 22px; padding-top: 20px; border-top: 1.5px dashed var(--paper-line); }
.case__stats dt { font-family: var(--font-sans); font-size: .82rem; font-weight: 700; letter-spacing: 0; color: var(--text-3); font-variant-numeric: tabular-nums; }
.case__stats dd { margin-top: .2em; }
.case__stats dd b { display: block; font-size: clamp(1.35rem, 1.1rem + .8vw, 1.75rem); font-weight: 800; letter-spacing: -.03em; line-height: 1.1; }
.case__stats dd span { display: block; font-size: .86rem; line-height: 1.35; color: var(--text-2); margin-top: .3em; }
.case__geek { display: flex; align-items: center; gap: 16px; margin-top: 22px; padding: 14px 16px; border-radius: var(--radius); background: var(--paper); }
.case__geek p { font-size: .9rem; line-height: 1.35; color: var(--text-2); }
.case__geek strong { display: block; color: var(--ink); font-size: 1.02rem; }
.lens-mask {
  width: 104px; height: 84px; flex: none;
  object-fit: cover; object-position: 50% 22%;
  background: var(--yellow);
  -webkit-mask: url("/case-studies/concepts/_assets/71c707dc0abc249db1a6c623.svg") center / 100% 100% no-repeat;
  mask: url("/case-studies/concepts/_assets/71c707dc0abc249db1a6c623.svg") center / 100% 100% no-repeat;
}
@media (max-width: 520px) { .case__stats { grid-template-columns: 1fr; } }
@media (max-width: 400px) { .case__geek { flex-direction: column; align-items: flex-start; } }

/* ---------- 05 Results + stats ---------- */
.results { display: grid; gap: 18px; }
@media (min-width: 640px) { .results { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1040px) { .results { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.result {
  display: flex; flex-direction: column;
  background: var(--ink-2); border: 1px solid var(--ink-line); border-radius: var(--radius);
  padding: 28px 28px 24px;
  transition: transform .25s var(--ease), border-color .25s;
}
@media (hover: hover) { .result:hover { transform: translateY(-4px); border-color: var(--yellow); } }
.result__big { font-size: clamp(2.6rem, 2rem + 2vw, 3.5rem); font-weight: 800; letter-spacing: -.05em; line-height: 1; color: var(--yellow); font-variant-numeric: tabular-nums; }
.result__what { font-size: 1.08rem; font-weight: 650; line-height: 1.35; color: var(--on-ink); margin-top: .6rem; }
.result__quote { color: var(--on-ink-2); margin-top: 1rem; font-size: .96rem; }
.result__who { margin-top: auto; padding-top: 18px; font-size: .86rem; color: var(--on-ink-3); }
.result__who strong { color: var(--on-ink); margin-right: .4em; }

.stats { margin-top: clamp(56px, 7vw, 96px); }
.stats__title { font-family: var(--font-sans); font-size: .92rem; font-weight: 700; letter-spacing: 0; color: var(--on-ink-3); margin-bottom: 26px; font-variant-numeric: tabular-nums; }
.stats__grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 28px 0; }
@media (min-width: 700px) { .stats__grid { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (min-width: 1100px) { .stats__grid { grid-template-columns: repeat(6, minmax(0, 1fr)); } }
.stat { display: flex; flex-direction: column-reverse; justify-content: flex-end; gap: 8px; padding: 0 18px; border-left: 2px solid var(--yellow); }
.stat dd { font-size: clamp(2rem, 1.5rem + 1.6vw, 2.7rem); font-weight: 800; letter-spacing: -.045em; line-height: 1; color: var(--on-ink); font-variant-numeric: tabular-nums; white-space: nowrap; }
.stat dt { font-size: .88rem; line-height: 1.35; color: var(--on-ink-2); }
.stats__note { margin-top: 28px; font-size: .8rem; color: var(--on-ink-3); }

/* ---------- 06 Eye test ---------- */
.eye__grid { display: grid; gap: clamp(40px, 5vw, 72px); align-items: start; }
@media (min-width: 1000px) { .eye__grid { grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); } .eye__intro { position: sticky; top: calc(var(--header-h) + 32px); } }
.eye__intro .lede { margin-top: 1.1rem; max-width: 26em; }
.eye-chart {
  display: grid; justify-items: center; gap: .14em;
  width: min(100%, 340px); margin-top: 36px; padding: 26px 20px 20px;
  background: var(--white); border: 1px solid var(--paper-line); border-radius: 14px;
  box-shadow: 0 20px 40px -28px rgba(15, 16, 19, .4);
  font-weight: 800; line-height: 1; color: var(--ink);
}
.eye-chart span { letter-spacing: .32em; margin-right: -.32em; }
.eye-chart__l1 { font-size: 4.6rem; }
.eye-chart__l2 { font-size: 3.2rem; }
.eye-chart__l3 { font-size: 2.2rem; }
.eye-chart__l4 { font-size: 1.5rem; }
.eye-chart__l5 { font-family: var(--font-sans); font-size: .78rem; font-weight: 700; letter-spacing: .3em !important; margin-top: .9em; padding-top: .9em; border-top: 1px solid var(--paper-line); width: 100%; text-align: center; color: var(--text-2); font-variant-numeric: tabular-nums; }
@media (max-width: 999px) { .eye-chart { display: none; } }

.eyetest {
  background: var(--white); border: 2px solid var(--ink); border-radius: var(--radius-l);
  padding: clamp(22px, 3.5vw, 40px);
  box-shadow: 10px 10px 0 var(--ink);
  min-height: 420px;
}
.eyetest__noscript { margin-bottom: 18px; font-weight: 600; }
.eyetest__top { display: flex; align-items: center; gap: 16px; margin-bottom: 26px; }
.eyetest__count { font-family: var(--font-sans); font-size: .92rem; font-weight: 700; letter-spacing: 0; color: var(--text-2); white-space: nowrap; font-variant-numeric: tabular-nums; }
.eyetest__progress { flex: 1; height: 8px; border-radius: 8px; background: var(--paper-2); overflow: hidden; }
.eyetest__progress span { display: block; height: 100%; width: var(--progress, 16.6%); background: var(--yellow); border-radius: 8px; transition: width .4s var(--ease); box-shadow: inset 0 0 0 1px rgba(15, 16, 19, .08); }
.q { border: 0; margin: 0; padding: 0; min-width: 0; }
.js .q:not(.is-active) { display: none; }
.no-js .q + .q { margin-top: 28px; }
.q__title { display: block; padding: 0; font-size: clamp(1.4rem, 1.15rem + .9vw, 1.9rem); line-height: 1.15; font-weight: 800; letter-spacing: -.025em; margin-bottom: 22px; }
.q.is-active { animation: q-in .45s var(--ease); }
@keyframes q-in { from { opacity: 0; transform: translateX(16px); } }
.opt { position: relative; display: block; cursor: pointer; }
.opt + .opt { margin-top: 10px; }
.opt input { position: absolute; opacity: 0; inset: 0; margin: 0; cursor: pointer; }
.opt > span {
  display: flex; align-items: center; gap: 14px;
  padding: 16px 18px; min-height: 58px;
  border: 2px solid var(--paper-line); border-radius: 14px;
  font-weight: 650; font-size: 1.04rem; line-height: 1.3;
  transition: border-color .15s, background-color .15s, transform .15s;
}
.opt > span::before {
  content: ""; flex: none; width: 22px; height: 22px; border-radius: 50%;
  border: 2px solid var(--paper-line); background: var(--white);
  transition: border-color .15s, background-color .15s, box-shadow .15s;
}
@media (hover: hover) { .opt:hover > span { border-color: var(--ink); } }
.opt input:checked + span { border-color: var(--ink); background: var(--yellow-soft); }
.opt input:checked + span::before { border-color: var(--ink); background: var(--ink); box-shadow: inset 0 0 0 4px var(--yellow); }
.opt input:focus-visible + span { outline: 3px solid var(--ink); outline-offset: 3px; }
.eyetest__nav { display: flex; align-items: center; justify-content: space-between; gap: 12px; margin-top: 20px; min-height: 42px; }
.eyetest__nav [data-quiz-next] { margin-left: auto; }
.eyetest__nav [data-quiz-next]:disabled { opacity: .35; cursor: not-allowed; box-shadow: none; transform: none; }
.no-js .eyetest__nav { display: none; }

.eyetest__result { outline: none; animation: q-in .5s var(--ease); }
.score { position: relative; width: 140px; height: 140px; }
.score__ring { width: 100%; height: 100%; transform: rotate(-90deg); }
.score__ring circle { fill: none; stroke: var(--paper-2); stroke-width: 10; }
.score__ring .score__fill { stroke: var(--ink); stroke-linecap: round; stroke-dasharray: 100; stroke-dashoffset: var(--offset, 100); transition: stroke-dashoffset 1.2s var(--ease); }
.score__num { position: absolute; inset: 0; display: grid; place-items: center; align-content: center; font-size: 2.6rem; font-weight: 800; letter-spacing: -.04em; line-height: 1; }
.score__num small { font-family: var(--font-sans); font-size: .92rem; font-weight: 600; color: var(--text-3); letter-spacing: 0; margin-top: 4px; font-variant-numeric: tabular-nums; }
.score__band { margin-top: 18px; font-size: clamp(1.7rem, 1.3rem + 1.3vw, 2.3rem); font-weight: 800; letter-spacing: -.03em; line-height: 1.05; }
.score__text { margin-top: .6rem; color: var(--text-2); max-width: 36em; }
.spots { margin-top: 24px; }
.spots__title { font-family: var(--font-sans); font-size: .88rem; font-weight: 700; letter-spacing: 0; color: var(--text-2); margin-bottom: 10px; font-variant-numeric: tabular-nums; }
.spots__list { display: grid; gap: 10px; }
.spots__list li { padding: 14px 16px; border-radius: 12px; background: var(--paper); border-left: 4px solid var(--pink-ink); }
.spots__list strong { display: block; font-size: 1.02rem; letter-spacing: -.01em; }
.spots__list p { color: var(--text-2); font-size: .95rem; margin-top: .2em; }
.spots__list a { font-size: .86rem; font-weight: 700; color: var(--ink); }
.spots__list .spots__ok { border-left-color: var(--green); }
.rec { margin-top: 20px; padding: 18px 20px; border-radius: 14px; background: var(--yellow); }
.rec__label { font-family: var(--font-sans); font-size: .82rem; font-weight: 700; letter-spacing: 0; font-variant-numeric: tabular-nums; }
.rec__service { font-size: 1.6rem; font-weight: 800; letter-spacing: -.03em; line-height: 1.1; margin-top: .2em; }
.rec__why { margin-top: .35em; color: rgba(15, 16, 19, .85); font-size: .98rem; }
.eyetest__ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 22px; }

/* ---------- 07 Training + Academy ---------- */
.training { display: grid; gap: clamp(32px, 4vw, 56px); align-items: start; }
@media (min-width: 1000px) { .training { grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); } }
.training__main > .h3 { margin: 28px 0 .7rem; max-width: 22em; }
.training__main > p { color: var(--text-2); max-width: 38em; }
.training__main .ticks { margin-top: 22px; }
.accreds { display: flex; flex-wrap: wrap; align-items: center; gap: 18px 26px; padding: 18px 22px; background: var(--white); border: 1px solid var(--paper-line); border-radius: var(--radius); width: fit-content; max-width: 100%; }
.accreds img:first-child { width: min(260px, 60vw); height: auto; }
.accreds img:last-child { width: 64px; height: auto; }
.open-courses { margin-top: 32px; padding: 24px; background: var(--paper); border-radius: var(--radius); }
.open-courses__title { margin-bottom: 14px; }
.open-courses .chips { margin-bottom: 16px; }
.academy {
  position: relative; overflow: hidden;
  background: var(--ink); color: var(--on-ink);
  border-radius: var(--radius-l); padding: clamp(24px, 3.5vw, 40px);
}
.academy .h3 { margin-bottom: .6rem; }
.academy > p:not([class]) { color: var(--on-ink-2); }
.academy__devices { margin: 24px -6px 8px; width: calc(100% + 12px); max-width: none; }
.prices { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 10px; margin-top: 18px; }
.price { position: relative; padding: 16px 14px 14px; border-radius: 14px; background: var(--ink-2); border: 1px solid var(--ink-line); }
.price--pop { border-color: var(--yellow); }
.price--pop::before { content: "Most popular"; position: absolute; top: -10px; left: 12px; font-family: var(--font-sans); font-size: .78rem; font-weight: 700; letter-spacing: 0; background: var(--yellow); color: var(--ink); padding: .35em .55em; border-radius: 5px; font-variant-numeric: tabular-nums; }
.price__name { font-size: .86rem; font-weight: 700; color: var(--on-ink-2); }
.price__amount { font-size: 1.85rem; font-weight: 800; letter-spacing: -.04em; line-height: 1.1; margin-top: .15em; }
.price__amount small { font-family: var(--font-sans); font-size: .78rem; font-weight: 600; letter-spacing: 0; color: var(--on-ink-3); margin-left: .2em; font-variant-numeric: tabular-nums; }
.price__note { font-size: .78rem; line-height: 1.35; color: var(--on-ink-3); margin-top: .35em; }
@media (max-width: 520px) { .prices { grid-template-columns: 1fr; } }
.academy__ctas { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 22px; margin-top: 24px; }

/* ---------- 08 Finder ---------- */
.finder__search { max-width: 640px; }
.finder__label { display: block; font-weight: 750; font-size: 1.1rem; margin-bottom: 10px; }
.finder__row { display: flex; gap: 10px; }
.finder__row input {
  flex: 1; min-width: 0; height: 56px; padding: 0 18px;
  border: 2px solid var(--ink); border-radius: 14px; background: var(--white);
  font-size: 1.08rem; font-weight: 600; letter-spacing: .02em;
}
.finder__row input::placeholder { color: var(--text-3); font-weight: 500; letter-spacing: 0; }
.finder__row input:focus { outline: 3px solid var(--yellow); outline-offset: 2px; }
.finder__row .btn { min-height: 56px; }
@media (max-width: 520px) { .finder__row { flex-direction: column; } .finder__row input { flex: none; width: 100%; } }
.finder__msg { min-height: 1.6em; margin-top: 10px; font-size: .95rem; color: var(--text-2); }
.finder__msg strong { color: var(--ink); }
.finder__chips { display: flex; flex-wrap: wrap; gap: 8px; margin: 18px 0 32px; }
.geeks { display: grid; grid-template-columns: repeat(auto-fill, minmax(160px, 1fr)); gap: 26px 18px; }
.geek { position: relative; display: flex; flex-direction: column; align-items: center; text-align: center; padding: 18px 12px 16px; border-radius: var(--radius); background: var(--white); border: 1px solid var(--paper-line); transition: transform .2s var(--ease), border-color .2s, box-shadow .2s; }
@media (hover: hover) { .geek:hover { transform: translateY(-3px); border-color: var(--ink); } }
.geek.is-match { border: 2px solid var(--ink); box-shadow: 6px 6px 0 var(--ink); }
.geek.is-match::before { content: "Nearest"; position: absolute; top: -11px; left: 50%; transform: translateX(-50%); font-family: var(--font-sans); font-size: .78rem; font-weight: 700; letter-spacing: 0; background: var(--ink); color: var(--yellow); padding: .4em .7em; border-radius: 6px; white-space: nowrap; font-variant-numeric: tabular-nums; }
.geek__photo { width: 112px; height: 112px; border-radius: 50%; background: var(--yellow); overflow: hidden; margin-bottom: 14px; transition: background-color .25s; }
@media (hover: hover) { .geek:hover .geek__photo { background: var(--yellow-soft); } }
.geek__photo img { width: 100%; height: 100%; object-fit: cover; }
.geek__name { font-size: 1.06rem; font-weight: 800; letter-spacing: -.015em; line-height: 1.2; }
.geek__area { font-size: .84rem; line-height: 1.35; color: var(--text-2); margin-top: .3em; }
.geek__actions { display: flex; flex-wrap: wrap; justify-content: center; gap: 4px 12px; margin-top: auto; padding-top: 12px; }
.geek__talk { font-weight: 750; font-size: .9rem; color: var(--ink); text-decoration: underline; text-decoration-color: var(--yellow); text-decoration-thickness: 3px; text-underline-offset: .25em; }
@media (hover: hover) { .geek__talk:hover { text-decoration-color: var(--ink); } }
.geek__profile { font-size: .84rem; color: var(--text-2); }
.finder__more { display: flex; justify-content: center; margin-top: 26px; }
.finder__more[hidden] { display: none; }
.finder__hq {
  display: grid; gap: 18px 28px; align-items: center;
  margin-top: 36px; padding: clamp(22px, 3vw, 32px);
  background: var(--ink); color: var(--on-ink); border-radius: var(--radius-l);
}
@media (min-width: 760px) { .finder__hq { grid-template-columns: auto 1fr auto; } }
.finder__hq-mark { width: 92px; height: 60px; color: var(--yellow); }
.finder__hq p { color: var(--on-ink-2); margin-top: .3em; max-width: 46em; }
.finder__hq .btn--ink { background: var(--yellow); color: var(--ink); box-shadow: 0 4px 0 var(--yellow-deep); }
@media (hover: hover) { .finder__hq .btn--ink:hover { color: var(--ink); box-shadow: 0 5px 0 var(--yellow-deep); } }

/* ---------- 09 Quotes ---------- */
.quotes { columns: 1; column-gap: 18px; }
@media (min-width: 680px) { .quotes { columns: 2; } }
@media (min-width: 1060px) { .quotes { columns: 3; } }
.quote { break-inside: avoid; margin-bottom: 18px; padding: 26px; border-radius: var(--radius); background: var(--paper); border: 1px solid var(--paper-line); }
.quote blockquote p { font-size: 1.06rem; line-height: 1.55; font-weight: 500; }
.quote blockquote p::before { content: "“"; }
.quote blockquote p::after { content: "”"; }
.quote figcaption { margin-top: 16px; font-size: .88rem; color: var(--text-2); line-height: 1.35; }
.quote figcaption strong { display: block; font-size: .98rem; color: var(--ink); }
.quote--feature { background: var(--ink); color: var(--on-ink); border-color: var(--ink); padding: 32px 30px; }
.quote--feature blockquote p { font-size: 1.32rem; line-height: 1.4; font-weight: 700; letter-spacing: -.015em; }
.quote--feature blockquote p::before { content: "“"; display: block; font-size: 4rem; line-height: .8; color: var(--yellow); margin-bottom: .1em; }
.quote--feature figcaption { color: var(--on-ink-3); }
.quote--feature figcaption strong { color: var(--on-ink); }
.quotes__more { text-align: center; margin-top: 26px; }

/* ---------- Recognition ---------- */
.recognition { background: var(--ink-2); color: var(--on-ink); padding-block: clamp(56px, 7vw, 88px); }
.recognition__inner { display: grid; gap: 30px; }
.recognition__title { font-size: clamp(1.6rem, 1.2rem + 1.5vw, 2.4rem); line-height: 1.1; letter-spacing: -.03em; font-weight: 800; }
.awards { display: grid; gap: 14px; }
@media (min-width: 640px) { .awards { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1040px) { .awards { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.awards li { position: relative; padding: 18px 18px 18px 62px; border: 1px solid var(--ink-line); border-radius: 16px; font-size: .9rem; line-height: 1.4; color: var(--on-ink-3); }
.awards li::before { content: ""; position: absolute; left: 18px; top: 50%; width: 30px; height: 20px; transform: translateY(-50%); background: url("/case-studies/concepts/_assets/6c6f4bca2cf1c7122492e050.svg") center / contain no-repeat; }
.awards strong { display: block; font-size: 1.02rem; color: var(--on-ink); letter-spacing: -.01em; }
.recognition__press { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 22px; font-family: var(--font-sans); font-size: .88rem; font-weight: 600; letter-spacing: 0; color: var(--on-ink-3); font-variant-numeric: tabular-nums; }
.recognition__press span { font-family: var(--font-sans); font-size: 1.05rem; letter-spacing: -.01em; text-transform: none; font-weight: 750; color: var(--on-ink-2); }

/* ---------- 10 Mission ---------- */
.mission { display: grid; gap: 40px; align-items: end; }
@media (min-width: 960px) { .mission { grid-template-columns: minmax(0, 1.3fr) minmax(0, .7fr); } }
.mission__copy .h2 { margin-bottom: 1.4rem; }
.mission__copy > p:not([class]) { color: var(--text-2); margin-top: 1rem; max-width: 40em; }
.mission__copy .lede { color: var(--text); max-width: 34em; }
.mission__sign { margin-top: 1.6rem; font-family: var(--font-sans); font-size: .92rem; letter-spacing: 0; color: var(--text-2); font-variant-numeric: tabular-nums; }
.mission__sign strong { display: block; font-family: var(--font-sans); font-size: 1.35rem; font-weight: 800; text-transform: none; letter-spacing: 0; color: var(--ink); line-height: 1; margin-bottom: .2em; }
.mission__visual { position: relative; display: grid; justify-items: center; align-self: stretch; align-content: end; min-height: 320px; }
.mission__visual::before {
  content: ""; position: absolute; left: 50%; bottom: 0; transform: translateX(-50%);
  width: min(100%, 400px); aspect-ratio: 36.77 / 29.81;
  background: var(--yellow);
  -webkit-mask: url("/case-studies/concepts/_assets/71c707dc0abc249db1a6c623.svg") center / 100% 100% no-repeat;
  mask: url("/case-studies/concepts/_assets/71c707dc0abc249db1a6c623.svg") center / 100% 100% no-repeat;
}
.mission__visual img { position: relative; width: auto; max-height: 520px; }
.mission__note { position: absolute; top: 44%; left: -4%; font-size: 1.3rem; transform: rotate(-6deg); background: var(--paper); padding: .3em .6em; border-radius: 8px; box-shadow: 3px 3px 0 var(--pink-ink); }
@media (max-width: 959px) { .mission__visual img { max-height: 400px; } .mission__note { left: 2%; top: 40%; } }
.team-photo { margin-top: clamp(48px, 6vw, 80px); }
.team-photo img { width: 100%; aspect-ratio: 2 / 1; object-fit: cover; object-position: 50% 38%; border-radius: var(--radius-l); background: var(--paper-2); }
@media (max-width: 640px) { .team-photo img { aspect-ratio: 4 / 3; } }
.team-photo figcaption { margin-top: 12px; font-family: var(--font-sans); font-size: .9rem; letter-spacing: 0; color: var(--text-2); font-variant-numeric: tabular-nums; }
.values { display: grid; gap: 26px 28px; margin-top: clamp(48px, 6vw, 72px); }
@media (min-width: 640px) { .values { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1000px) { .values { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.value { padding-top: 18px; border-top: 3px solid var(--ink); }
.value h3 { font-size: 1.4rem; font-weight: 800; letter-spacing: -.025em; line-height: 1.15; }
.value p { color: var(--text-2); margin-top: .45em; }

/* ---------- 11 Free Geekery ---------- */
.learn { display: grid; gap: 18px; }
@media (min-width: 680px) { .learn { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1100px) { .learn { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.pod {
  grid-column: 1 / -1; position: relative; overflow: hidden;
  display: grid; align-items: end;
  background: var(--yellow); color: var(--ink); border-radius: var(--radius-l);
}
@media (min-width: 860px) { .pod { grid-template-columns: minmax(0, 1.25fr) minmax(0, .75fr); } }
.pod__copy { padding: clamp(24px, 4vw, 48px); align-self: center; }
.pod__eyebrow { display: inline-flex; align-items: center; gap: .5em; font-family: var(--font-sans); font-size: .88rem; font-weight: 700; letter-spacing: 0; font-variant-numeric: tabular-nums; }
.pod__title { font-size: clamp(1.9rem, 1.4rem + 1.8vw, 2.9rem); line-height: 1.02; letter-spacing: -.035em; font-weight: 800; margin: .35em 0 .45em; }
.pod__copy > p:not([class]) { max-width: 36em; color: rgba(15, 16, 19, .85); }
.pod__latest { display: inline-flex; align-items: center; gap: .7em; margin-top: 18px; font-weight: 700; }
.pod__latest span { font-family: var(--font-sans); font-size: .8rem; letter-spacing: 0; background: var(--ink); color: var(--yellow); padding: .35em .55em; border-radius: 5px; font-variant-numeric: tabular-nums; }
.pod__links { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 24px; margin-top: 22px; }
.pod__james { width: 100%; max-width: 440px; justify-self: center; margin-top: -10px; }
@media (max-width: 859px) { .pod__james { max-width: 320px; } }
.learn-card {
  display: flex; flex-direction: column; gap: 10px;
  padding: 26px; border-radius: var(--radius); border: 1px solid var(--ink-line); background: var(--ink-2);
  color: var(--on-ink); text-decoration: none;
  transition: transform .25s var(--ease), border-color .25s;
}
@media (hover: hover) { .learn-card:hover { transform: translateY(-4px); border-color: var(--yellow); } }
.learn-card__icon { width: 34px; height: 34px; color: var(--yellow); margin-bottom: 6px; }
.learn-card h3 { font-size: 1.25rem; font-weight: 800; letter-spacing: -.02em; line-height: 1.2; }
.learn-card p { color: var(--on-ink-2); font-size: .97rem; }
.learn-card__go { display: inline-flex; align-items: center; gap: .4em; margin-top: auto; padding-top: 10px; font-weight: 700; color: var(--yellow); }
.learn-card__go .icon { width: 1em; height: 1em; transition: transform .2s; }
@media (hover: hover) { .learn-card:hover .learn-card__go .icon { transform: translateX(3px); } }
.follow { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px; margin-top: 40px; padding-top: 28px; border-top: 1px solid var(--ink-line); }
.follow p { font-family: var(--font-sans); font-size: .9rem; font-weight: 700; letter-spacing: 0; color: var(--on-ink-3); font-variant-numeric: tabular-nums; }
.socials { display: flex; flex-wrap: wrap; gap: 10px; }
.socials a { display: grid; place-items: center; width: 46px; height: 46px; border-radius: 50%; border: 1px solid var(--ink-line); color: var(--on-ink); transition: background-color .2s, color .2s, border-color .2s, transform .2s; }
@media (hover: hover) { .socials a:hover { background: var(--yellow); border-color: var(--yellow); color: var(--ink); transform: translateY(-2px); } }
.socials .icon { width: 20px; height: 20px; }

/* ---------- 12 Franchise ---------- */
.franchise { overflow: hidden; }
.franchise__grid { display: grid; gap: 40px; align-items: center; }
@media (min-width: 1000px) { .franchise__grid { grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); } }
.franchise .h2 { max-width: 13ch; }
.franchise .lede { margin-top: 1.2rem; max-width: 34em; }
.routes { display: grid; gap: 14px; margin-top: 30px; }
@media (min-width: 680px) { .routes { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.route {
  position: relative; display: flex; flex-direction: column; gap: 8px;
  padding: 22px 56px 22px 22px; border-radius: var(--radius);
  background: var(--white); border: 2px solid var(--ink); box-shadow: 6px 6px 0 var(--ink);
  text-decoration: none; color: var(--ink);
  transition: transform .2s var(--ease), box-shadow .2s var(--ease);
}
@media (hover: hover) { .route:hover { transform: translate(-2px, -2px); box-shadow: 8px 8px 0 var(--ink); } }
.route:active { transform: translate(3px, 3px); box-shadow: 2px 2px 0 var(--ink); }
.route__name { font-size: 1.3rem; font-weight: 800; letter-spacing: -.02em; }
.route__desc { font-size: .95rem; line-height: 1.45; color: var(--text-2); }
.route__go { position: absolute; right: 18px; top: 22px; width: 24px; height: 24px; }
.franchise__proof { display: flex; flex-wrap: wrap; gap: 12px 28px; margin-top: 30px; font-size: .95rem; }
.franchise__proof strong { font-size: 1.35rem; font-weight: 800; letter-spacing: -.02em; margin-right: .2em; }
.franchise__visual { position: relative; display: grid; justify-items: center; align-content: end; min-height: 360px; }
.franchise__visual::before {
  content: ""; position: absolute; left: 50%; bottom: 0; transform: translateX(-50%);
  width: min(100%, 420px); aspect-ratio: 36.77 / 29.81; background: var(--ink);
  -webkit-mask: url("/case-studies/concepts/_assets/71c707dc0abc249db1a6c623.svg") center / 100% 100% no-repeat;
  mask: url("/case-studies/concepts/_assets/71c707dc0abc249db1a6c623.svg") center / 100% 100% no-repeat;
}
.franchise__visual img { position: relative; max-height: 500px; width: auto; }
.franchise__note { position: absolute; right: 2%; top: 14%; font-size: 1.4rem; transform: rotate(6deg); background: var(--white); padding: .3em .65em; border-radius: 8px; box-shadow: 3px 3px 0 var(--ink); }
@media (max-width: 999px) { .franchise__visual img { max-height: 380px; } }

/* ---------- 13 FAQ ---------- */
.faq__grid { display: grid; gap: 40px 72px; align-items: start; }
@media (min-width: 1000px) { .faq__grid { grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); } .faq__grid > .section-head { position: sticky; top: calc(var(--header-h) + 32px); } }
.faq__grid .section-head { margin-bottom: 0; }
.faq__grid .section-head .lede { margin: 1rem 0 1.6rem; }
.faq { border-bottom: 1.5px solid var(--paper-line); }
.faq:first-child { border-top: 1.5px solid var(--paper-line); }
.faq summary {
  display: flex; justify-content: space-between; align-items: center; gap: 20px;
  padding: 22px 0; cursor: pointer; list-style: none;
  font-size: clamp(1.08rem, 1rem + .3vw, 1.25rem); font-weight: 750; letter-spacing: -.015em; line-height: 1.3;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary .icon { width: 30px; height: 30px; padding: 5px; border-radius: 50%; background: var(--white); border: 1.5px solid var(--paper-line); transition: transform .25s var(--ease), background-color .2s; }
@media (hover: hover) { .faq summary:hover .icon { background: var(--yellow); border-color: var(--yellow); } }
.faq[open] summary .icon { transform: rotate(45deg); background: var(--ink); color: var(--yellow); border-color: var(--ink); }
.faq__a { padding: 0 48px 24px 0; color: var(--text-2); }

/* ---------- Contact ---------- */
.contact { background:
    radial-gradient(50rem 36rem at 0% 100%, rgba(255, 215, 1, .1), transparent 60%),
    var(--ink); }
.contact__grid { display: grid; gap: 48px 72px; align-items: start; }
@media (min-width: 1000px) { .contact__grid { grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); } }
.contact__intro .lede { margin-top: 1.1rem; }
.next-steps { display: grid; gap: 14px; margin-top: 32px; counter-reset: next; }
.next-steps li { position: relative; padding-left: 52px; color: var(--on-ink-2); counter-increment: next; min-height: 36px; padding-top: 5px; }
.next-steps li::before { content: counter(next); position: absolute; left: 0; top: 0; width: 36px; height: 36px; border-radius: 50%; display: grid; place-items: center; background: var(--yellow); color: var(--ink); font-weight: 800; }
.next-steps strong { color: var(--on-ink); }
.contact__direct { display: grid; gap: 12px; margin-top: 34px; padding-top: 28px; border-top: 1px solid var(--ink-line); }
.contact__direct li, .contact__direct a { display: flex; align-items: flex-start; gap: 12px; color: var(--on-ink); text-decoration: none; font-weight: 600; }
@media (hover: hover) { .contact__direct a:hover { color: var(--yellow); } }
.contact__direct .icon { color: var(--yellow); margin-top: .15em; }
.contact__direct span { color: var(--on-ink-2); font-weight: 500; }

.enquiry {
  background: var(--paper); color: var(--text);
  border-radius: var(--radius-l); padding: clamp(22px, 4vw, 44px);
  box-shadow: 0 40px 80px -30px rgba(0, 0, 0, .6);
}
.enquiry__match { display: flex; flex-wrap: wrap; align-items: center; gap: 6px 18px; margin-bottom: 20px; padding: 12px 14px; background: var(--yellow-soft); border-radius: 12px; font-size: .92rem; }
.enquiry__match strong { font-weight: 750; }
.enquiry__grid { display: grid; gap: 18px; }
@media (min-width: 620px) { .enquiry__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } .field--full { grid-column: 1 / -1; } }
.field label { display: block; font-weight: 700; font-size: .95rem; margin-bottom: 7px; }
.req { color: var(--pink-ink); }
.opt-label { font-weight: 500; color: var(--text-3); font-size: .88rem; }
.field input, .field select, .field textarea {
  width: 100%; min-height: 52px; padding: 12px 15px;
  background: var(--white); border: 1.5px solid #CFC7B4; border-radius: 12px;
  font-size: 1rem; line-height: 1.4;
  transition: border-color .15s, box-shadow .15s;
}
.field textarea { resize: vertical; min-height: 110px; }
.field select {
  -webkit-appearance: none; appearance: none; padding-right: 42px;
  background-image: linear-gradient(45deg, transparent 50%, var(--ink) 50%), linear-gradient(135deg, var(--ink) 50%, transparent 50%);
  background-position: calc(100% - 22px) 52%, calc(100% - 16px) 52%;
  background-size: 6px 6px; background-repeat: no-repeat;
}
@media (hover: hover) { .field input:hover, .field select:hover, .field textarea:hover { border-color: var(--text-3); } }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--ink); box-shadow: 0 0 0 4px var(--yellow); }
.field.has-error input, .field.has-error select { border-color: var(--pink-ink); }
.field__error { min-height: 0; margin-top: 6px; color: var(--pink-ink); font-size: .86rem; font-weight: 600; }
.field__error:empty { display: none; }
.enquiry__foot { display: flex; flex-wrap: wrap; align-items: center; gap: 16px 22px; margin-top: 24px; }
.enquiry__privacy { font-size: .86rem; color: var(--text-2); max-width: 26em; }
.enquiry__status { margin-top: 14px; font-weight: 650; }
.enquiry__status:empty { display: none; }
.enquiry__status.is-error { color: var(--pink-ink); }
.enquiry.is-sending [data-enquiry-submit] { opacity: .7; pointer-events: none; }
.hp-field { position: absolute; left: -10000px; width: 1px; height: 1px; overflow: hidden; }

/* ---------- Footer ---------- */
.site-footer { background: #0A0B0D; color: var(--on-ink-3); padding-block: clamp(56px, 7vw, 88px) 28px; font-size: .95rem; }
.site-footer__top { display: grid; gap: 40px; }
@media (min-width: 1000px) { .site-footer__top { grid-template-columns: minmax(0, .9fr) minmax(0, 2.1fr); gap: 64px; } }
.site-footer__brand img { width: 140px; height: auto; }
.site-footer__line { margin-top: 18px; font-size: 1.5rem; font-weight: 800; letter-spacing: -.03em; color: var(--yellow); }
.site-footer__brand p:last-child { margin-top: .5rem; max-width: 26em; }
.site-footer__nav { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 32px 24px; }
@media (min-width: 760px) { .site-footer__nav { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
@media (max-width: 759px) { .site-footer__nav > div:last-child { grid-column: 1 / -1; } }
.site-footer__nav h2 { font-family: var(--font-sans); font-size: .86rem; font-weight: 700; letter-spacing: 0; color: var(--on-ink-2); margin-bottom: 14px; font-variant-numeric: tabular-nums; }
.site-footer__nav ul { display: grid; gap: 8px; }
.site-footer__nav address { margin-bottom: 12px; line-height: 1.55; }
.site-footer a { color: var(--on-ink-2); text-decoration: none; }
@media (hover: hover) { .site-footer a:hover { color: var(--yellow); } }
.site-footer__bottom { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 18px; margin-top: 48px; padding-top: 24px; border-top: 1px solid var(--ink-line); }
.socials--footer a { width: 42px; height: 42px; color: var(--on-ink-2); }
.site-footer__legal { display: flex; flex-wrap: wrap; gap: 8px 20px; font-size: .85rem; }

/* ---------- Floating CTA: desktop pill, phone bar. There from first load; steps aside for the form,
   a focused field or the open menu (and leaves the tab order while hidden). ---------- */
.float-cta {
  position: fixed; z-index: 90;
  display: flex; align-items: center; gap: 8px;
  background: var(--ink); border: 1px solid rgba(255, 255, 255, .14);
  transition: transform .3s var(--ease), opacity .3s var(--ease), visibility 0s linear 0s;
}
.float-cta.is-hidden { opacity: 0; visibility: hidden; transform: translateY(24px); transition: transform .3s var(--ease), opacity .3s var(--ease), visibility 0s linear .3s; }
.float-cta__main { width: 200px; white-space: nowrap; }
.float-cta__call {
  display: grid; place-items: center; flex: none;
  width: 48px; height: 48px; border-radius: 12px;
  border: 1.5px solid rgba(255, 255, 255, .28); color: var(--on-ink);
  transition: border-color .2s, color .2s;
}
.float-cta__call .icon { color: var(--yellow); }
@media (hover: hover) { .float-cta__call:hover { border-color: var(--yellow); } }
@media (min-width: 1024px) {
  :root { --bar-h: 96px; }
  .float-cta { right: 24px; bottom: 24px; padding: 8px; border-radius: 18px; box-shadow: 0 18px 40px -12px rgba(0, 0, 0, .55); }
}
@media (max-width: 1023px) {
  :root { --bar-h: 69px; }
  .float-cta {
    left: 0; right: 0; bottom: 0;
    padding: 10px max(var(--gutter), 8px) calc(10px + env(safe-area-inset-bottom));
    border-width: 1px 0 0;
  }
  .float-cta__main { flex: 1; width: auto; }
  .float-cta__call { width: 52px; }
}
/* Room under the page for the bar, with the footer's ink carried underneath it */
body.has-float { padding-bottom: var(--bar-h); }
body.has-float .site-footer { margin-bottom: calc(-1 * var(--bar-h)); padding-bottom: calc(28px + var(--bar-h)); }
html { scroll-padding-bottom: calc(var(--bar-h, 0px) + 16px); }

/* ---------- Reveal on scroll ---------- */
.js [data-reveal]:not(mark) { opacity: 0; transform: translateY(26px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.js [data-reveal]:not(mark).is-in { opacity: 1; transform: none; }
.js [data-reveal-group] > * { opacity: 0; transform: translateY(26px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.js [data-reveal-group].is-in > * { opacity: 1; transform: none; }
.js [data-reveal-group].is-in > :nth-child(2) { transition-delay: .07s; }
.js [data-reveal-group].is-in > :nth-child(3) { transition-delay: .14s; }
.js [data-reveal-group].is-in > :nth-child(4) { transition-delay: .21s; }
.js [data-reveal-group].is-in > :nth-child(5) { transition-delay: .28s; }
.js [data-reveal-group].is-in > :nth-child(6) { transition-delay: .35s; }
.js [data-reveal-group].is-in > :nth-child(n+7) { transition-delay: .42s; }
/* hover transforms must not be delayed once revealed */
.js [data-reveal-group].is-done > * { transition-delay: 0s; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-delay: 0s !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; transition-delay: 0s !important; }
  .js [data-reveal]:not(mark), .js [data-reveal-group] > * { opacity: 1; transform: none; }
  .marquee__track { animation: none; flex-wrap: wrap; row-gap: 10px; }
  .marquee__track[aria-hidden="true"], .marquee-toggle { display: none; }
  .marquee { -webkit-mask-image: none; mask-image: none; }
}

@media print {
  .utility, .site-header, .float-cta, .marquee-toggle, .hero__watermark, .eyetest, .calc, .finder__search, .finder__chips { display: none !important; }
  .section, .hero { padding-block: 32px; }
  body { background: #fff; }
}

/* ---------- Phone refinements ---------- */
@media (max-width: 640px) {
  .hero__ctas .btn { width: 100%; }
  .finder__chips {
    flex-wrap: nowrap; overflow-x: auto; overscroll-behavior-x: contain;
    margin-inline: calc(-1 * var(--gutter)); padding: 4px var(--gutter) 10px;
    scrollbar-width: none;
    -webkit-mask-image: linear-gradient(90deg, #000 82%, transparent);
    mask-image: linear-gradient(90deg, #000 82%, transparent);
  }
  .finder__chips::-webkit-scrollbar { display: none; }
  .finder__chips .chip { flex: none; }
  .geeks { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px 12px; }
  .geek__photo { width: 96px; height: 96px; }
  .eyetest { box-shadow: 6px 6px 0 var(--ink); }
  .case__data { box-shadow: 6px 6px 0 var(--ink); }
}

@media (max-width: 679px) {
  /* Testimonials become a swipeable row on phones */
  .quotes {
    columns: auto; display: flex; gap: 14px; overflow-x: auto; scroll-snap-type: x mandatory;
    margin-inline: calc(-1 * var(--gutter)); padding: 4px var(--gutter) 14px; scroll-padding-inline: var(--gutter);
    scrollbar-width: none; align-items: stretch;
  }
  .quotes::-webkit-scrollbar { display: none; }
  .quote { flex: 0 0 86%; margin-bottom: 0; scroll-snap-align: start; }
  .quotes__more { margin-top: 18px; }
  .compare th, .compare td { padding: 10px 16px; }
  .compare tbody th { padding: 12px 16px; }
  .symptom { padding: 22px 20px 18px; }
  .symptom__q { font-size: 1.2rem; margin-bottom: 16px; }
  .result { padding: 22px 22px 20px; }
}

/* ---------- Simple pages (thank-you, 404) ---------- */
.simple-hero { min-height: calc(100vh - var(--header-h) - 38px); display: grid; align-items: center; }
.simple-hero__inner { max-width: 900px; }
.simple-hero .display { max-width: 18ch; }
.simple-hero__mark { width: 120px; height: 78px; color: var(--yellow); margin-bottom: 28px; }
.simple-hero__mark--tilt { transform: rotate(-14deg); }
.simple-hero__geek { margin-top: 1rem; color: var(--on-ink); font-weight: 650; }
.simple-hero__geek:empty { display: none; }
.simple-hero__small { margin-top: 1.6rem; color: var(--on-ink-3); font-size: .95rem; }
.simple-hero__small a { color: var(--yellow); }

/* ---------- Brand guidelines (/brand/) ---------- */
.bp-hero { min-height: auto; padding-block: clamp(64px, 9vw, 128px); }
.bp-hero .display { max-width: 12ch; }
.bp-toc { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 2rem; }
.bp-toc a { padding: .45em .9em; border: 1px solid var(--ink-line); border-radius: 999px; color: var(--on-ink-2); font-weight: 600; font-size: .92rem; text-decoration: none; }
@media (hover: hover) { .bp-toc a:hover { border-color: var(--yellow); color: var(--yellow); } }
.bp-platform { display: grid; gap: 18px; }
@media (min-width: 800px) { .bp-platform { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.bp-platform > div { padding: 22px 24px; background: var(--white); border: 1px solid var(--paper-line); border-radius: var(--radius); }
.section--white .bp-platform > div { background: var(--paper); }
.bp-platform dt { font-family: var(--font-sans); font-size: .86rem; font-weight: 700; letter-spacing: 0; color: var(--text-2); font-variant-numeric: tabular-nums; }
.bp-platform dd { margin-top: .45em; font-size: 1.12rem; font-weight: 600; line-height: 1.45; }
.bp-principles { margin-top: 32px; }
@media (min-width: 900px) { .bp-principles { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.bp-logos { display: grid; gap: 16px; }
@media (min-width: 760px) { .bp-logos { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.bp-logo { display: grid; justify-items: center; gap: 22px; padding: 56px 24px 22px; border-radius: var(--radius-l); border: 1px solid var(--paper-line); }
.bp-logo img { width: 190px; height: auto; }
.bp-logo figcaption { font-family: var(--font-sans); font-size: .86rem; letter-spacing: 0; text-align: center; font-variant-numeric: tabular-nums; }
.bp-logo--light { background: var(--paper); }
.bp-logo--dark { background: var(--ink); color: var(--on-ink-2); border-color: var(--ink); }
.bp-logo--yellow { background: var(--yellow); border-color: var(--yellow); }
.bp-rules { display: grid; gap: 32px; margin-top: 40px; }
@media (min-width: 760px) { .bp-rules { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.bp-rules .h4 { margin-bottom: 14px; }
.bp-donts { display: grid; gap: .65em; }
.bp-donts li { position: relative; padding-left: 1.85em; }
.bp-donts li::before { content: "×"; position: absolute; left: 0; top: .12em; width: 1.25em; height: 1.25em; border-radius: 50%; display: grid; place-items: center; background: var(--pink-ink); color: var(--white); font-weight: 800; font-size: .9em; line-height: 1; }
.bp-swatches { display: grid; gap: 14px; grid-template-columns: repeat(auto-fill, minmax(230px, 1fr)); }
.bp-swatch { display: flex; flex-direction: column; gap: 6px; min-height: 210px; padding: 22px; border-radius: var(--radius); border: 1px solid var(--paper-line); justify-content: flex-end; }
.bp-swatch b { font-size: 1.3rem; letter-spacing: -.02em; }
.bp-swatch code { font-family: var(--font-sans); font-size: .86rem; font-weight: 600; font-variant-numeric: tabular-nums; }
.bp-swatch span { font-size: .88rem; line-height: 1.4; opacity: .85; }
.bp-swatch--yellow { background: var(--yellow); border-color: var(--yellow); }
.bp-swatch--ink { background: var(--ink); color: var(--on-ink); border-color: var(--ink); }
.bp-swatch--paper { background: var(--paper); }
.bp-swatch--white { background: var(--white); }
.bp-swatch--pink { background: var(--pink); border-color: var(--pink); }
.bp-swatch--slate { background: var(--text-2); color: var(--white); border-color: var(--text-2); }
.bp-note { margin-top: 22px; color: var(--text-2); }
.bp-type { display: grid; gap: 0; border-top: 1.5px solid var(--paper-line); }
.bp-type__row { display: grid; gap: 12px 40px; padding: 30px 0; border-bottom: 1.5px solid var(--paper-line); align-items: center; }
@media (min-width: 800px) { .bp-type__row { grid-template-columns: 240px 1fr; } }
.bp-type__meta { font-family: var(--font-sans); font-size: .92rem; line-height: 1.6; color: var(--text-2); font-variant-numeric: tabular-nums; }
.bp-type__sample { font-size: 1.4rem; }
.bp-type__sample--display { font-size: clamp(2rem, 1.3rem + 2.6vw, 3.6rem); font-weight: 800; letter-spacing: -.04em; line-height: 1; }
.bp-type__sample--label { font-size: 1.05rem; font-weight: 700; }
.bp-type__sample .note { font-size: 2.2rem; white-space: normal; }
.bp-devices { display: grid; gap: 18px; grid-template-columns: repeat(auto-fill, minmax(220px, 1fr)); }
.bp-devices > li h3 { margin-top: 16px; font-size: 1.15rem; font-weight: 800; }
.bp-devices > li > p { color: var(--on-ink-2); margin-top: .35em; font-size: .95rem; }
.bp-device { display: grid; place-items: center; height: 170px; border-radius: var(--radius); background: var(--ink-2); border: 1px solid var(--ink-line); overflow: hidden; }
.bp-device--hl p { font-size: 1.6rem; font-weight: 800; letter-spacing: -.03em; color: var(--on-ink); }
.bp-device--lens { background: var(--paper); }
.bp-lens { width: 150px; height: 121px; }
.bp-device--arrow svg { width: 80%; height: auto; overflow: visible; }
.bp-device--arrow path { fill: none; stroke: var(--yellow); stroke-width: 5; stroke-linecap: round; stroke-linejoin: round; }
.bp-device--grid { background-color: var(--paper); background-image: linear-gradient(rgba(15, 16, 19, .09) 1px, transparent 1px), linear-gradient(90deg, rgba(15, 16, 19, .09) 1px, transparent 1px); background-size: 32px 32px; }
.bp-device--key { background: var(--paper); }
.bp-photos { display: flex; flex-wrap: wrap; align-items: center; gap: 22px 28px; margin-bottom: 36px; }
.bp-ba { display: grid; justify-items: center; gap: 10px; }
.bp-ba img { width: 132px; height: 132px; object-fit: contain; }
.bp-ba .geek__photo { width: 120px; height: 120px; margin: 6px; }
.bp-ba figcaption { font-family: var(--font-sans); font-size: .86rem; font-weight: 700; letter-spacing: 0; color: var(--text-2); font-variant-numeric: tabular-nums; }
.bp-ba--after figcaption { color: var(--ink); background: var(--yellow); padding: .2em .55em; border-radius: 5px; }
.bp-ba--after + .bp-ba { margin-left: clamp(0px, 4vw, 48px); }
.bp-photo-rules { max-width: 760px; }
.bp-photo-rules code, .bp-swatch code { background: rgba(15, 16, 19, .06); padding: .1em .35em; border-radius: 5px; }
.bp-swatch--ink code, .bp-swatch--slate code { background: rgba(255, 255, 255, .12); }
.bp-voice { display: grid; gap: 18px; }
@media (min-width: 800px) { .bp-voice { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.bp-voice__col { padding: 26px; border-radius: var(--radius); background: var(--yellow); }
.bp-voice__col ul { display: grid; gap: .7em; margin-top: 14px; font-size: 1.08rem; font-weight: 650; }
.bp-voice__col--no { background: var(--paper); }
.bp-voice__col--no li { color: var(--text-2); text-decoration: line-through; text-decoration-color: var(--pink-ink); text-decoration-thickness: 2px; }